Campaign Operations Specialist
Skills
- Proficiency with Pardot and Salesforce for campaign and lead management.
- Experience with Zapier and webinar/event platforms (Goldcast preferred).
- Strong data hygiene and troubleshooting skills to ensure accurate flows.
- Campaign setup, tagging, and tracking best practices.
- Basic reporting and analytics to monitor campaign performance.
- Vendor and cross-functional stakeholder coordination.
- Excellent organizational skills and ability to manage multiple projects.
Responsibilities
- Own end-to-end webinar program execution (setup, launch, follow-up, reporting, optimization).
- Manage and execute Demand Gen campaign setups and campaign operations workflows.
- Ensure accurate lead capture and routing into Pardot and Salesforce; maintain data integrity.
- Build and maintain automations and handoffs using Pardot, Zapier, and Salesforce.
- Manage vendor relationships (especially Goldcast) and troubleshoot event/platform issues.
- Monitor campaign performance, flag issues, and recommend workflow improvements.
- Document, refine, and scale repeatable campaign processes and runbooks.
- Partner with ABM, Lifecycle, and Paid Acquisition teams to ensure tracking and measurement alignment.
Education
- Bachelor’s degree preferred or equivalent professional experience.
- Relevant certifications (Salesforce, Pardot) are a plus.
Benefits
- Comprehensive health, dental, vision, mental health, and fertility benefits.
- Disability and life insurance options.
- 401(k) and RRSP matching.
- Paid parental leave.
- 20 days PTO, 12 paid holidays, 2 floating holidays, flexible sick time.
- Generous stipends (caregiving, pet care, wellness, home office).
- Annual professional development budget.
Average salary estimate
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