Lead Product Marketing Manager, Atlas
Skills
- 7–10 years product marketing experience, preferably B2B SaaS, analytics, healthcare, or employer services
- Expertise in product positioning, messaging frameworks, and go-to-market strategy
- Ability to translate complex data tools into clear value propositions for HR and business audiences
- Experience driving adoption and utilization of digital products, especially dashboards/analytics
- Strong cross-functional leadership, stakeholder management, and collaboration skills
- Analytical mindset with comfort using metrics to guide strategy and measure outcomes
Responsibilities
- Develop and maintain compelling, evolving messaging and positioning for Atlas aligned to product innovation and feature releases
- Ensure Atlas is accurately represented across sales collateral, external communications, and marketing channels
- Partner with Customer Success and Product to design and execute activation strategies that drive platform utilization and MAU growth
- Collaborate with broader marketing to create thought leadership that positions Atlas as a category-defining analytics solution for HR leaders
- Lead cross-functional alignment with Product, Sales, Customer Success, and Enablement to launch features and GTM initiatives successfully
- Measure and report on product marketing impact using relevant metrics (e.g., MAU, adoption, renewals) and iterate on strategy
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
- Advanced degree (MBA or similar) preferred but not required
Benefits
- Health, dental, and vision coverage starting on day one
- Access to Spring Health clinical services for employees and dependents
- HSA/FSA options with up to $1,000 employer HSA contribution (plan-dependent)
- 401(k) with employer match up to 2%
- Competitive paid time off, sick leave, and company holidays
- Generous parental leave (18 weeks birthing, 16 weeks non-birthing after 6 months)
- Access to Noom, Carrot fertility support with $4,000 reimbursement, Wellhub fitness/mindfulness, and BrightHorizons care services
- Up to $1,000 yearly professional development reimbursement
- $200/year donation matching
- Stock options and competitive total rewards
Average salary estimate
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