Director of Marketing

The Company:

At Spartan Investment Group, our mission is to Improve lives through our values. We do this by finding value-added and opportunistic investments that offer solid returns to our investors. We make our most significant contribution by providing an opportunity for our partners to grow and creating lasting wealth for everyone with whom we conduct business.

We specifically focus on self-storage projects, capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest-growing real estate company in the US and joined the list of the top 100 self-storage owners. We are members of the Inc. 500 fastest-growing private companies in America for the last 5 years, and in 2023, we were nominated #11 in Denver Business Journal's list of top places to work.

Mission:

As the Director of Marketing, you will lead and execute a high-performance, multi-brand marketing strategy across Spartan investment Group’s 3 business brands - Spartan Investment Group, FreeUp Storage and Spartan Construction - uniting brand narratives while driving leads, investor confidence, facility growth, and team excellence. You will build, guide, and inspire a high-output team (primarily offshore), ensuring cohesive execution across design, content, digital, and local marketing, with an unwavering commitment to Spartan’s values of Growth, Respect, Integrity, Tenacity and Transparency.

Key Results:

• Project Delivery Timeliness: ≥ 95% of marketing projects are completed on time and within scope each quarter, as tracked in project management systems.
• Marketing-Qualified Lead (MQL) Growth: 20% YoY increase in investor and facility-related MQLs generated through targeted campaigns and brand initiatives.
• Content Accuracy & Brand Consistency: Less than 3% error or revision rate in published content and materials after QA review.
• Team Productivity & Engagement: Maintain a team pulse score of ≥ 80% and achieve 90% on-time performance reviews and metric scorecard updates.

Outcomes:

• Launch a Unified Marketing Strategy: Develop and roll out a strategic marketing plan for each brand within the first 90 days, aligning with business unit goals.
• Website Performance: Optimize and manage 3 brand websites, achieving a 30% increase in site engagement (click-throughs, session time, form fills) within 12 months.
• Brand Asset Production: Deliver at least 10 high-impact brand assets monthly (OMs, presentations, videos, etc.) that meet brand standards and business goals.
• Offshore Team Management: Implement weekly team check-ins, project tracking, and QA workflows resulting in 15% improved turnaround time on asset delivery.
• Local Marketing Optimization: Execute localized marketing campaigns that improve foot traffic or conversion at priority FreeUp locations, with at least 3 test-and-learn campaigns launched in 6 months.
• Cross Departmental Alignment: Establish quarterly strategy meetings with leaders from Construction, Investor Relations, and Operations to ensure marketing efforts directly support evolving business goals of each brand.

 Competencies:

•  Strategic Thinking + Executional Agility - Can zoom out to set vision across brands and zoom in to optimize a marketing plan at a single storage facility or target investor.
• Project Management Mastery - Certified or equivalent practical expertise in managing multiple projects with dependencies, milestones, and cross-functional coordination. Can utilize project management systems and tools to keep a team organized and accountable.
• Salesforce CRM & Marketing Integration - Strong experience implementing and optimizing marketing processes and reporting via Salesforce.
• Team Leadership & Development - Ability to coach, mentor, and hold direct reports accountable, especially in offshore and hybrid team structures.
• Content & Quality Control - Experience in overseeing content accuracy, brand cohesion, and ensuring quality through scalable systems.
•  Full-Stack Marketing Skills - Competence in creative direction (design, video), digital (SEO/SEM, social), web development and presentation or investment materials.
•  Resilience & Horsepower - Demonstrated ability to own outcomes, navigate ambiguity, and produce high-quality work in a performance-based culture.

Requirements:

• Travel to Manila, PH and management of a remote team
• 12+ years of marketing experience
• Bachelor’s degree in Business Development, Marketing, Business Management or related
• Project Management Certification
• Experience with Salesforce CRM
• Local Marketing across multiple brands

• Competitive Full Time Base Salary: $150k – $180K annually.

• Comprehensive benefits including 401k with company matching. 

• Access to company profit sharing. 

• Access to company carried interest program. 

• Wellness benefits include company paid health, vision, dental, short-term disability, and life insurance. 

• In house performance coaching. 

• Unlimited PTO. 

• Reimbursements for phone, transportation, and entertainment, and more through an innovative cafeteria benefits plan.