Sr. Manager of Demand Generation

ABOUT SORTLY

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.

Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.

Smart - We demonstrate First Principles thinking by always asking “why” and seek to understand deeply, embrace growth mindset and drive decisions with data. 

Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

ABOUT THE ROLE

As Senior Manager of Demand Generation, you'll be the strategic architect behind Sortly's high-velocity growth engine, building upon our proven demand fulfillment foundation to scale pipeline generation and fuel our top-performing sales organization. This is a pivotal role for someone ready to make an immediate impact—you'll own the evolution of our demand generation strategy while leveraging our existing momentum to drive predictable, scalable revenue growth.

You'll orchestrate sophisticated, multi-channel campaigns that generate high-quality leads to continue growing our expanding sales-assisted playbook. This role combines strategic thinking with hands-on execution, requiring someone who thrives on optimizing complex funnels and delivering measurable results that directly impact company growth.

WHAT YOU'LL DO

Strategic Campaign Architecture: Design and execute integrated demand generation campaigns across paid advertising, email marketing, content syndication, and events, ensuring cohesive messaging and optimal channel mix.

Pipeline Acceleration: Own lead generation targets and optimize the complete customer journey from initial awareness through sales-qualified opportunities, implementing advanced lead scoring, nurturing sequences, and conversion optimization strategies.

Performance Marketing Excellence: Work with an agency to drive paid advertising strategies across search, social, and display channels, continuously optimizing for customer acquisition costs, lifetime value, and ROAS while scaling spend efficiently.

Revenue Operations Partnership: Collaborate closely with marketing operations to enhance automation workflows, attribution models, and lead management systems that ensure seamless sales handoffs and provide accurate, actionable ROI insights.

Data-Driven Optimization: Establish comprehensive measurement frameworks, conduct rigorous A/B testing, and leverage analytics to drive continuous improvement in campaign performance, budget allocation, and channel effectiveness.

Cross-Functional Leadership: Partner strategically with product marketing, sales, and customer success teams to align messaging, improve conversion rates, identify expansion opportunities, and ensure unified go-to-market execution.

WHAT YOU BRING

• 5-7+ years of demand generation or digital marketing experience with demonstrable success driving pipeline growth in B2B SaaS environments
• Proven track record managing complex, multi-channel campaigns that deliver measurable revenue impact
• Strong background in performance marketing optimization and budget management at scale
• Advanced proficiency in attribution tracking, funnel analysis, and ROI measurement
• Experience with sophisticated lead scoring, nurturing, and conversion optimization strategies
• Comfort with marketing technology stacks and ability to leverage data for strategic decision-making
• Experience in inventory management, asset tracking, or business process solutions strongly preferred
• Natural collaborator who can influence cross-functionally and drive alignment
• Growth mindset with passion for testing, learning, and continuous improvement

WHY JOIN SORTLY

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

Annual Salary: $115,000 - $175,000

The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.