Digital Marketing Specialist (PH)

Job Posting Title:

Digital Marketing Specialist (PH)

Req ID:

10130319

Job Description:

The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.

This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.

This is a unique opportunity for someone passionate about building community and bringing the fan voice to life across some of the world’s most beloved entertainment brands.

We have multiple Digital Marketing Specialist positions available supporting various Disney brands.

These roles are project hires through 9/25/2026

The Digital Marketing Specialist will be collaborative, creative, and detail-oriented, with a strong understanding of all digital and emerging platforms and the communities they foster. They’ll have a passion for engaging digital communities, amplifying fan voices, and identifying opportunities for community engagement and UGC connected to relevant cultural moments and brand and franchise priorities.

The ideal candidate is a digital native who is deeply immersed in fandom and internet culture, passionate about engaging online communities, and detail-oriented in both content execution and operational processes. This individual will play a critical role in fostering fan love, surfacing authentic community stories, and maintaining brand integrity across channels.

Job Responsibilities:

Under the guidance of a (Sr) Manager and working closely with relevant brand digital teams this role’s responsibilities include supporting specific handles in the following ways:

Community Engagement & Programming

• Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms

• Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors (where relevant) and internal teams.

  • Manage owned post engagements as well as outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals

• Partner with other specialists to ensure community engagement ideation and execution is shared

• Work with direct brand team leadership and (Sr) Managers to validate community engagement plans and ensure alignment with brand and campaign strategies. This includes:

  • Align with brand teams on key themes, formats, and platforms to source opportunities; work within team to source engagement and UGC opportunities based on business priorities

  • Proactively seek opportunities to further recognize and grow community engagement efforts from digital spaces to events, premieres and beyond

• Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically.

• Review accounts for outreach and engagement based on guidelines and best practices

Copywriting

• Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals.

• Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route to relevant team leaders for review and approval before posting

• Ad Hoc Content Ideation: Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate

• Lean into engagement opportunities–how should we surprise and delight our audience across digital platforms?

Digital Trends:

• Stay abreast of digital trends, fan behaviors, platform innovations and cultural moments and platform updates to inform strategy and execution

• Collaborate with relevant Brand/Title Digital Marketing teams & Digital Analytics for key social listening requests and ongoing moments throughout always on and relevant campaign lifecycles

• Proactively surface relevant insights to inform content planning and engagement tactics.

• Identify and recommend new formats and moments for fan engagement based on digital trends.

Other Community Activities – UGC, Premium Mailers, Creator Content (focus varies by brand)

UGC

• Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards

• Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs

• Ensure timely delivery of final approved assets and accurate tagging in collaboration with publishing and analytics teams.

• Curate content formats should we explore to spotlight fans’ talent and creativity

• Creator Content: work with brand teams/pod on developing creator content to live on relevant O&O social platforms tied to priorities or campaigns

• Premium Mailers & Watch Boxes: support brand digital teams on event community engagement moments as needed

• Surprise & Delight: Identify and elevate superfans for special moments or surprise & delight opportunities.

Partners

• Secure review and approvals with relevant brand

• Liaise daily with the broader digital and content teams to support amplification and engagement of studio and franchise priorities across relevant channels.

• Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support

• Liaise daily with teams for amplification and support of priorities across pertinent brand social channels

Basic Qualifications:

• Knowledge and appreciation for the Disney, Pixar, Marvel, Star Wars or Disney+ and relevant upcoming titles

• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand

• Strong writing and copyediting skills with a clear understanding of brand voice and tone.

• Familiarity with digital trends, fandom culture, and social platform best practices.

• Experience managing editorial calendars and working within approval workflows.

• Passion for storytelling, listening to what the community has to say

• Basic understanding of digital analytics and performance tracking

• Superior knowledge of social platforms and its native products

• Ability to be nimble and adapt quickly to new technologies and processes

• Polished in presentation and communication

• Be able to find creative solutions to challenges and use data to drive content development and programming decisions

• Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box

• Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.

• Outstanding organizational and communication skills

• Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment

• Team player with a strong work ethic and high level of confidentiality

• Strong attention to detail and ability to use sound judgement

• BA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experience in addition to the 2+ years of experience above

• Familiarity with The Walt Disney Company’s brand and content

Preferred Qualifications:

• Previous experience with tools – AirTable, Smartsheets, and/or Zendesk preferred

• Experience in Sprinklr, Creator Studio, Keynote, Google Slides,

• Experience within brand entertainment marketing and/or streaming services a plus

• Previous experience working with large, matrixed organizations a plus

• Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing

The hiring range for this position in California is $64,300.00 to $86,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Digital

Primary Job Posting Category:

Digital Media/Social Media - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-08-27