Director, Business Development - Digital
We are seeking a senior sales leader that has a core functional understanding of the digital media marketplace. Our ideal candidate will have pre-established relationships with key brands, agencies, programmatic ecosystem. Would be accomplished with selling O&O Display, Mobile, Web, App and CTV ad inventory monetarization. Our ideal candidate is a self-starter, individual contributor, entrepreneurial type that can develop new business in the heavy digital news genre without many resources other than quality inventory.
Primary Responsibilities:
- Product Knowledge: Understand Sinclair’s Digital footprint
- Business Development: Develop and cultivate new brand direct partnerships, Hold Co Agency development and relationships.
- Develop New Retail Media Network Business
- Account Upselling/Development: Migrate open market clients to programmatic guaranteed deal id commitments (PMP’s)
- Revenue Strategy: Develop and implement a comprehensive programmatic monetization strategy that positions Sinclair and its affiliates in leaderships positions considering market trends and industry best practices. Achieve quarterly and annual revenue goals.
- Plug Into Retail Networks: Establish and maintain Sinclair’s inventory is bought within key retail media networks such as Wall Mat Connect and others.
- Develop Large Multi Brand National Tie ins to our Digital Inventory: Develop sponsorship and tie’ins across Sinclair’s footprint with large national brands direct.
- Collaborate with Ad Ops: Work closely with the ad operations team to ensure the accurate and timely execution of programmatic campaigns, optimized technology integrations, data collection and processing compliance, and month-end revenue reporting.
Qualifications:
- Bachelor’s degree required
- Minimum of 5+ years’ experience in digital media publisher sales side
- Very knowledgeable about programmatic ad tech: Header/Bidding, Deal Id, SSP/DSP integrations, GAM/G4
- Strong presentation and public speaking skills
- Relationships at the agency holding company level, Mid-Tier Agencies and Brand Direct relationships a key consideration for this position.
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Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 RSN brands; owns, operates and/or provides services to 191 television stations in 89 markets; is a lea...
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