Segment Strategy Lead
Skills
- Market analysis (TAM/SAM/SOM) and competitive intelligence
- Building data-driven business cases and ROI models
- Experience in product/segment marketing in B2B, manufacturing-heavy technical products
- Pricing strategy and framework implementation
- Sales enablement and GTM playbook creation
- Strong cross-functional influencing and stakeholder management
- Analytical fluency with financial and market data
- Willingness to travel (~20%) for trade shows, conferences, and customer engagement
Responsibilities
- Lead segment ownership for identified next-generation markets; conduct TAM/SAM/SOM and competitive analysis
- Develop multi-year business cases converting technical performance into customer ROI and financial outcomes
- Design and implement company-wide pricing frameworks across product offerings
- Create segment-specific GTM plans, sales playbooks, training, and commercial materials
- Collaborate cross-functionally with Product, Sales, and Marketing to inform roadmap and validate assumptions
- Drive industry thought leadership via technical briefings, events, and strategic initiatives
- Oversee early-stage market validation and transition qualified opportunities to the sales organization
- Present findings and secure executive alignment for resource allocation and strategy decisions
Education
- Bachelor’s degree in Engineering or related field required
- MBA or other advanced business degree preferred
Benefits
- Competitive base pay with bonus potential
- Equity/long-term incentive opportunities
- Comprehensive health and welfare benefits
- Paid time off and paid holidays
- Professional development and conference participation
- Inclusive, diverse workplace culture
Average salary estimate
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