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Staff Outbound Product Manager - App Engine image - Rise Careers
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Staff Outbound Product Manager - App Engine - job 1 of 2

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking an outstanding Staff Outbound Product Manager in the US to help scale GTM, customer, and partner enablement and adoption for our low-code and Generative AI app development solutions in our App Engine product line.

Role:

The App Engine Outbound Product Management team is responsible for all outbound GTM and commercial aspects of ServiceNow App Engine. Our Outbound Product Managers interact with our existing and prospective customers to guide them on product journeys, bring their voices back to our product roadmap, help drive product strategy, guide product messaging and positioning, enable sales with technical content and enablement, and help craft product packaging and pricing. We collaborate closely with multiple cross-functional teams (e.g., marketing, sales, solution consulting, pricing strategy and operations, customer outcomes, product success, training, and certification, etc.).

What you get to do in this role:

  • Lead a team of outbound product managers to drive GTM, sales, solution consulting, and partner enablement for App Engine and Now Assist for Creator (our Generative AI offering), working closely with Inbound Product Management, Product Marketing, Pricing Strategy, Product Success, Customer Outcomes, and Technical Alliances teams 
  • Develop high-quality technical enablement content that describes the differentiating value of product innovation for App Engine and Now Assist for Creator products
  • Lead pricing and packaging efforts in close coordination with other BU stakeholders and corporate pricing to optimize market adoption of new products
  • Define and execute new product launch strategy working with relevant product, marketing, and GTM stakeholders and leadership
  • Develop a deep understanding of customer use cases and success outcomes and influence product roadmap
  • Develop best practices assets and conduct quarterly product onboarding sessions to drive adoption by customers and partners
  • Become a trusted resource to promote the ServiceNow vision with industry influencers, strategic partners, and analyst firms
  • Lead and influence cross-functional teams to accomplish our goals

Qualifications

To succeed in this role you have:

  • A minimum of 8 years of related experience; MBA with 6 years; or a PhD with 3 years of related customer-facing experience in product management, presales consulting, technical business development, or management consulting at an enterprise software company or SaaS company (preferred)
  • Extreme sense of ownership – own the problem, the process, and the outcome. Some things may need “driving by influence”, others may need executing yourself in a hands-on manner, and yet others will need delegation. 
  • Strong bias towards action, and a sense of urgency to “win” in the market.
  • Experience operating in an ambitious environment and driving the adoption of new and emerging products
  • Consistent track record of working cross-functionally to deliver business impact
  • Demonstrated customer obsession in engagements
  • Demonstrated consistent ability to drive both strategy and results.
  • Excellent people and presentation skills to engage with all levels of customers, colleagues, cross-functional teams, and partners. 
  • Strong networking and influencing skills; able to drive extended and virtual teams
  • Outstanding written and oral communication skills.
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry

  

For positions in this location, we offer a base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$224950 / YEARLY (est.)
min
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$163600K
$286300K

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 28, 2025
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