The Scripps Howard Foundation is seeking a Marketing & Communications Manager to develop and execute creative, engaging internal and external communications strategies that advance the mission of the enterprise. Lead strategic efforts related to brand awareness, program promotion and donor communication.
WHAT YOU'LL DO:
Develop and execute the department’s social media strategy, including content creation, scheduling, reporting and community management.
Maintain and update the program’s website, coordinating with internal and external stakeholders to ensure content accuracy, usability and brand consistency.
Oversee digital and print marketing projects from concept through production, including coordination with freelancers, design firms and the Scripps creative group.
Plan, write, edit and produce a wide range of content—including e-newsletters, marketing collateral, presentations, scripts and various communications pieces.
Manage digital advertising campaigns, including creative development, placement and performance tracking.
Lead the development of new communication tools and platforms such as videos, online groups, educational series and other emerging formats to deepen audience engagement.
Conduct market research and track communications and campaign performance to inform strategy.
Support public relations efforts in collaboration with corporate communications.
Assist with marketing initiatives for licensed products as needed.
Drive donor stewardship and donor retention efforts by developing personalized communication touchpoints.
Write and produce the organization’s annual impact report, clearly communicating outcomes, and financial and community impact to donors and stakeholders.
Prepare board decks for leadership meetings, synthesizing program data, campaign results and strategic initiatives into clear, compelling presentations.
Serve as a proofreading and copy-editing resource.
Provide general departmental support and perform other duties as assigned.
WHAT YOU'LL NEED:
BS/BA in related discipline or equivalent years of experience preferred
Generally, 5+ years of experience in related field preferred preferred
WHAT YOU'LL BRING:
Superior written, oral, and editing communication skills with proven portfolio demonstrating expertise across multiple formats
Self-motivated leader with strong project management skills and proven ability to manage multiple priorities and meet deadlines
Ability to create and execute marketing communications and social media plans with demonstrated ability to bring fresh, creative vision to communications strategies and campaigns
Strong awareness of social media trends and experience in social media strategy, tactics, and deriving meaningful outcomes using data analytics
Ability to work well in a team setting
Strong interpersonal and customer service skills
Ability to quickly learn and integrate new tools and technologies to meet customer needs
Skilled user of Microsoft Office applications
Experience in PowerPoint design
Experience in photo and video editing a plus
WORK ENVIRONMENT:
Minimum 15% travel
Additional travel may be necessary support of pre- and post-events media efforts
#LI-SM2
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SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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