Senior Director, Well-Architected Evangelism

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Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Who We Are:

Well-Architected is a strategic program dedicated to ensuring the success of architects. Architects are the trusted advisors and technical leaders who design and build complex, transformative solutions for our customers. Our mission is to empower, inspire, and enable the global architect community – from aspiring professionals to seasoned Salesforce Architects and Enterprise Architects at the world's largest companies.

Salesforce Well-Architected provides the framework, best practices, and patterns architects need to build trusted, scalable, and resilient solutions. We engage with the community to understand their needs, amplify best practices through compelling content and events, and establish a feedback loop that channels their input directly into the development and evolution of the Salesforce platform.

Who You Are:

You are a highly experienced architectural leader with a profound passion for architectural excellence, knowledge sharing, and fostering vibrant technical communities. You have a strong strategic vision, capable of shaping the future direction of architect engagement and empowering a high-performing team to deliver on that vision. You excel at translating intricate technical concepts into clear, engaging, and actionable guidance, and you're comfortable leading from the front—whether defining complex architectural strategies, presenting to executive leadership, or facilitating high-level feedback sessions with our most strategic customers.

You thrive on connecting with people, understanding their deepest challenges, and empowering them and your team to succeed. Beyond individual contributions, you are a proven mentor and people leader, cultivating an environment where each team member can grow, innovate, and make a significant impact on a global scale.

You're Excited About This Role Because You Will:

• Drive Well-Architected Strategy: Own, define, and continually evolve the comprehensive engagement, and community strategy for the Well-Architected program. You'll serve as the primary strategic content partner, collaborating with product, architecture, and other senior executives at Salesforce.

• Lead and Empower a High-Performing Team: Provide executive leadership, mentorship, and career development for a team of Architect Evangelists. You'll set strategic priorities, ensure operational excellence, and foster a culture of innovation, collaboration, and continuous learning.

• Elevate the Well-Architected Framework: Oversee and strategically guide the creation and delivery of compelling content (blogs, videos, workshops, technical demos) that brings the Salesforce Well-Architected Framework to life, making it profoundly accessible and practical for architects worldwide. You will also personally contribute to critical strategic content initiatives.

• Lead the Architect Experience at Events: Strategically plan, own, and oversee the architect tracks at major Salesforce events like Dreamforce, TDX, and World Tours. You'll ensure these events deliver exceptional value through engaging sessions, hands-on workshops, and unparalleled networking opportunities for architects.

• Champion the Voice of the Architect Globally: Establish, manage, and continuously evolve a robust, scalable feedback loop from the global architect community into Salesforce product and engineering teams. You'll strategically lead the Architect Advisory Board, ensuring community needs, pain points, and insights directly influence platform development.

• Drive Strategic Customer Engagement: Partner closely with our CIO Team and other executive stakeholders to develop and deliver targeted content, events, and engagement strategies for Enterprise Architects at our most strategic customers, influencing their long-term architectural success.

• Expand Community Reach and Impact: Lead the evangelization of Well-Architected at key industry and community events. You'll champion the update, maintenance, and global delivery of Well-Architected workshops, and empower a network of community ambassadors to deliver these workshops, significantly expanding our global community reach.

• A related technical degree required.

We're Excited About You Because You Have:

• 10+ years of experience in a technology role, with significant experience as a solution or enterprise architect, including at least 5+ years in a leadership or management capacity overseeing technical professionals or programs.

• A profound and applied understanding of architectural principles, patterns, and industry-standard frameworks, coupled with extensive experience designing and building complex, scalable, and secure solutions on the Salesforce Platform and beyond.

• Executive-level proven experience creating, guiding, and delivering high-quality technical content, including thought leadership, strategic whitepapers, and keynote-level public speaking engagements.

• Exceptional executive presence, presentation, interpersonal, and communication skills, with a demonstrated ability to translate highly complex technical concepts into clear, compelling narratives for diverse audiences, including senior leadership and external communities.

• A strong passion for community building and a proven track record of successfully engaging, growing, and nurturing large-scale technical audiences through various channels.

• The ability to act as a highly strategic, autonomous leader who can manage multiple complex, cross-functional initiatives, while also building strong, influential relationships across a matrixed organization.

• A strategic mindset with superior problem-solving, analytical, and executive decision-making skills.

• Ability to travel (domestic and international) to engage with key customers and community events.

Bonus Skills:

• Salesforce certifications (e.g., Certified Technical Architect, Application Architect, System Architect).

• Deep experience with industry-standard architectural frameworks (e.g., AWS Well-Architected, TOGAF, Zachman).

• Significant experience running, contributing to, or leading a large-scale global technical community or user group program.

Benefits / Perks

Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!

Salesforce Information:

Check out our Salesforce Engineering Site.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Illinois based roles, the base salary hiring range for this position is $207,100 to $315,900.