Director, Product Marketing, IT Service

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We're looking for a Director, Product Marketing, IT Service to join our team to define, communicate, and execute the product marketing strategy for our new IT Service offering. In this pivotal role, you'll lead successful product launches, craft compelling messaging and demo stories, and build comprehensive go-to-market plans that drive pipeline growth. If you're a strategic thinker with a background in IT Service Management (ITSM) and a proven track record in product marketing and go-to-market execution, we want to hear from you.

Responsibilities:

• Messaging & Positioning: Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.

• Product Launches: Drive end-to-end product launches and release marketing for new IT Service features and solutions. Lead strategy, planning, and execution while aligning cross-functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.

• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans. Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.

• Content Development: Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.

• Thought Leadership & Presentations: Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements. Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.

• Performance Monitoring: Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies.

Required Skills & Experience:

• 8+ years of experience in product marketing, brand marketing, and/or go-to-market.

• 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space.

• Proven ability to develop and execute successful product launches that generate awareness and pipeline.

• Strong ability to strategize and craft compelling messaging and positioning for technology products.

• Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders.

• Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.

• Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity.

Bonus:

• Hands-on experience working in IT and the ability to "speak IT's language."

• You're technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.

• A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $193,800 to $281,100.

For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.

For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.