Portfolio Marketing Manager

Role Description

Job Title: Portfolio Marketing Manager, Global Diagnostics
 

Position Summary

The Portfolio Marketing Manager, Global Diagnostics will be responsible for leading the strategic marketing and lifecycle management of a specific product portfolio within Zoetis Diagnostics. This individual will develop and execute global marketing strategies to drive product adoption, market penetration, and financial performance. The role requires close collaboration with cross-functional teams, including sales, Product, Medical, R&D, finance, and regional marketing teams, to ensure the portfolio's success.

As a key member of the Portfolio Marketing team, the Portfolio Marketing Manager will provide market insights, define product positioning, and develop go-to-market strategies that align with Zoetis’ global vision. This role will be responsible for product-level P&L management and will play a key role in driving profitable growth. The P&Ls range from $80 million to $200 million for respective product lines and will require coordinate across >70 markets worldwide to drive effective commercial strategies.

Key Responsibilities

• Portfolio Strategy: Develop and implement global marketing strategies for the assigned product portfolio.
• Lifecycle Management: Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies.
• P&L Responsibility: Manage product-level financial performance, including revenue, gross margin, and profitability targets.
• Market Analysis: Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
• Go-to-Market Execution: Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities.
• Sales Enablement: Provide sales teams with marketing materials, training, and tools to drive commercial success.
• Innovation & Pipeline Development: Work with Product, R&D, Medical and external partners to identify and develop new product opportunities.
• Cross-Functional Collaboration: Partner with regional marketing teams, finance, and supply chain to ensure global alignment.
• Customer Engagement: Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy.

Key Skills and Qualifications

• Education: Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
• Experience: 8+ years of marketing experience in diagnostics, medical devices, or animal health, with experience in product management.
• Strategic Thinking: Ability to develop and execute portfolio-level marketing strategies.
• Financial Acumen: Strong understanding of P&L management and pricing strategy.
• Market Insight & Analysis: Experience conducting market research and applying insights to business decisions.
• Cross-Functional Collaboration: Proven ability to work across teams including sales, R&D, finance, and supply chain.
• Communication & Influence: Strong ability to present and communicate marketing strategies to senior leadership.
• Project Management: Ability to manage multiple initiatives and prioritize tasks effectively.

Travel Requirement

Regular travel within the US and occasional international travel as required.

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to
be located in (Colorado). Base pay may vary based on location and other factors.

Base Pay Range: $126,000 - $181,000

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in (California), (NJ Remote), (NY Remote), or (Washington). Base pay may vary based on location and
other factors.

Base Pay Range: $134,000 - $205,000

[This position is eligible for short-term incentive compensation.] [The position is also eligible for long-term incentive.]

We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and

retirement savings benefits along with paid holidays, vacation and disability insurance

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.