Fast Facts

The VP, Employer Marketplace will lead employer acquisition, retention, and engagement strategies, leveraging advanced automation and AI to optimize the employer lifecycle while ensuring a high-quality experience that drives student outcomes.

Responsibilities: Own the full employer lifecycle, develop and execute strategies for acquisition and retention, optimize conversion rates, mentor a growth team, and ensure cross-functional collaboration across various departments.

Skills: 10+ years of marketplace management experience, proven success in acquisition and retention strategies for two-sided marketplaces, strong data analytics skills, and expertise in product marketing and cross-functional leadership.

Qualifications: Experience in EdTech, Workforce Development, or SaaS industries is preferred, but primary focus is on marketplace management expertise.

Location: United States - Remote

Compensation: Not provided by employer. Typical compensation ranges for this position are between $150,000 - $200,000.

VP, Employer Marketplace

Department: Employer Partnerships

Employment Type: Full Time

Location: United States - Remote

Description

The VP of Employer Marketplace is responsible for driving employer acquisition, matching, engagement, retention, and overall success. 

It is essential that this leader brings deep marketplace expertise and not just marketing for growth. You will bring experience in leveraging advanced automation and AI-driven strategies to scale high-volume employer acquisition, engagement, and retention sustainably, ensuring Riipen’s employer ecosystem grows efficiently while delivering high-quality experiences that lead to measurable student outcomes.

You’ll own the full employer lifecycle—from acquisition and activation through retention and long-term success—while collaborating closely with Revenue, Ecosystem, Operations, and Delivery leadership to align strategy and execution across Riipen’s growing suite of programs and products.

This role will include well defined collaboration points with Revenue leadership on the handoff of employer-led revenue opportunities and on how employer feedback informs post-sale improvements, ensuring seamless integration across the employer lifecycle.

Location: Canada or US (Remote)

In this role, you will:

• Own end-to-end employer acquisition, activation, retention, and lifecycle management across all Riipen programs and products.
• Build and execute scalable strategies to grow and retain Riipen’s employer network while ensuring project quality and alignment with learner outcomes.
• Developing strategies to grow Riipen's employer and industry relationships across high value sectors, regions and segments to support Riipen's growth and expansion goals.
• Oversee employer matching and engagement, optimizing conversion rates from project posting to student completion.
• Lead and mentor a high-performing growth and engagement team focused on data-driven decision-making, experimentation, and performance marketing.
• Emphasize early identification of issues and alignment of corrective actions to maintain company-wide cohesion and progress.
• Own and elevate the end-to-end employer experience across the platform. Collaborate closely with Product and Data teams to improve employer experience through automation, AI, and predictive insights.
• Partner with the VP, Revenue to align acquisition strategies with pipeline goals and revenue targets.
• Partner with the VP, Ecosystem to ensure messaging consistency and shared impact storytelling and approach across programs and audiences.
• Partner with the VP, Operations and Delivery function leaders to streamline delivery, program operations, and scalability across geographies.
• Develop playbooks, KPIs, and best practices for marketplace growth and employer success.
• Champion cross-functional alignment and ensure consistent feedback loops between employer data, sales performance, and program operations.
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You may be a great fit if you:

• Bring 10+ years of experience in marketplace management, supply & demand and marketplace optimization; ideally in a talent focused marketplace 
• EdTech, Workforce Development, or SaaS are excellent experiences to bring but the experience in managing a marketplace is the primary experience we are seeking 
• Have proven success leading both acquisition and retention strategies for two-sided marketplaces and bring experience in leading acquisition in hard to reach markets .
• Are highly data-driven and experienced in leveraging AI or automation to improve marketplace outcomes.
• Have a strong grasp of product marketing, growth experimentation, and employer lifecycle optimization.
• Excel in cross-functional leadership and thrive in environments requiring deep collaboration across revenue, ecosystem, customer success, and operations teams.
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We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives. 

Benefits

• Remote/travel working opportunities (when appropriate)
• 4-weeks of annual vacation 
• Extended Health and Dental benefits from your first day 
• Flexible health spending account 
• Work from home stipend 

Note: compensation listed is inclusive of variable 

We appreciate your interest and application. Only those applicants under consideration will be contacted. 

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. 

Reasonable accommodation is available for qualified individuals with disabilities, upon request.