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Group Sales Manager

Job Description Summary

The Group Sales Manager is a highly motivated individual who will solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, networking and written communication. She/he will prepare correspondence to customers, internal booking reports and will be responsible for contact and activity management for all accounts under their responsibility.

Job Description

Operational/Functional:

  • Responsible for proactively developing and maintaining relationships with key clients in order to produce repeat business and identify, qualify and solicit new accounts.
  • Develop and execute action plans against existing and new target accounts to achieve and exceed sales quotas within the assigned segment.
  • Prospect and penetrate new accounts for acquisition through a variety of channels.
  • Convert new accounts into loyal accounts.
  • Prospect, aggressively solicit, qualify and close opportunities.
  • Develop personal sales campaigns and quarterly promotions in order to generate leads, promote hotel and increase visibility.
  • Represent the Hotel at local trade shows, community events, industry meeting, sales trips and blitzes.  Maintain an active presence in the community attending local networking events. Sell guest rooms, leases and services to transient market customers through corporate accounts and organizations.
  • Solicit, negotiate and book new and repeat business through efforts (outside sales calls, telemarketing, site inspections, entertainment, networking) to ensure maximization of revenue in order to achieve and/or exceed budgeted revenue goals.
  • Execute a territorial marketing strategy to capture the maximum amount of revenue and meet and ideally exceed sales goals.
  • Increase visibility of the hotel in the market, generating new business within the market.
  • Build and maintain quantifiable relations in the local market.
  • Develop and maintain knowledge of market trends, competition and customers.
  • Prepare and present effective status and period end reports, maintain well-organized documentation and coordination of customer service requirements with hotel operations staff as appropriate.
  • Work as a team member with the sales staff and with assigned Administrative Assistant and other support staff.
  • Maintain up-to-date knowledge of corporate and hotel procedures, products and competition, including their strengths and weaknesses, to continually improve sales strategies and achieve goals.
  • Professional and positive communication to both guests and fellow employees.
  • Attend weekly Sales, Revenue and Department Head Meetings.
  • Execute additional projects as assigned by the Director of Sales and Marketing.

Strategy and Planning:

  • Develops key focus areas and markets for sales solicitation/prospecting

Leading with Passion

  • Responsible for ensuring success through the eyes of employees, guests, and owners
  • Utilize  and collaborate with resources across different departments
  • Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture
  • Focus on the mission and well-being of the department, hotel, and company as a whole
  • Lead by example and operate with integrity and respect
  • Inspire our team to embrace and demonstrate our values and GUEST People Standards

Additional Job Information/Anticipated

Pay Range

Qualifications and Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Some College plus 2-3 years sales or marketing related experience, or equivalent combination of education and experience.  Related degree preferred. 
  • Prior hotel sales experience preferred. 
  • Must speak fluent English. 
  • Track record of delivering exceptional guest and client experience
  • Excellent time management skills
  • Demonstrable expertise in analysis and action taking
  • Excellent oral and written communication
  • Excellent organizational skills
  • Appropriate professional appearance and demeanor
  • Proficient in Microsoft Office required.  Delphi and Opera PMS experience a plus
  • Ability to travel to attend workshops, trade shows, conventions, etc.
  • May be required to work nights, weekends, and/or holidays.

Pay Rate $28/hr. Base pay offered may vary depending on various factors including but not limited to job-related knowledge, skills, and job-specific experience/overall experience.

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

  • Medical, Dental and Vision Insurance
  • Health Savings Account with Company Match
  • 401(k) Retirement Plan with Company Match
  • Paid Vacation and Sick Days
  • Sonesta Hotel Discounts
  • Educational Assistance
  • Paid Parental Leave
  • Company Paid Life Insurance
  • Company Paid Short Term and Long Term Disability Insurance
  • Various Employee Perks and Discounts
  • Hospital Indemnity
  • Critical Illness Insurance
  • Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered. 

Average salary estimate

$58240 / YEARLY (est.)
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$58240K
$58240K

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EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
September 6, 2025
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