Digital Experience App Strategy Manager

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to the Senior Manager of Digital Experience, the Digital Experience - App Strategy Manager, owns and drives forward the QVC & HSN App(s). The App Strategy Manager oversees all aspects of the app from an acquisition and retention perspective including voicing business needs for Next Gen App strategy, managing and executing In App Messaging and App Download Campaign strategies. This position analyzes and recaps platform performance on a weekly and monthly basis to determine effectiveness and help drive future strategy while also overseeing app platform testing capabilities.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Lead and evolve the QVC & HSN App strategy driving overall performance, meeting KPIs, and delivering a differentiated user experience.

• Act as a business lead for our NextGen experience in regards to app development and customer retention, partnering with IT, program managers, and marketing partners.

• Own app acquisition marketing campaigns including the planning, execution and analysis review.

• Drive in-app engagement and retention through strategic use of push notifications, in-app messaging, SMS campaigns, collaboration with platforms such as Localytics, and more.

• Analyze overall app and campaign performance consistently using tools such as Adobe Analytics, Tableau, Localytics, and Branch.

• Manage and partner with our A/B testing team for optimization / testing efforts, including the ideation and implementation of testing efforts for continuous platform improvement.

• Build cross functional relationship with key stakeholders such as marketing, IT, web development, eCommerce, planning and third-party partners to drive overall app business.

What You Bring

• Experience: Bachelor's degree in business/marketing/merchandising/digital or equivalent experience.

• 5-7 Years experience in a digital commerce / marketing environment, or equivalent combination of training / experience.

• Proficiency in Microsoft Office suite, Tableau, Adobe Analytics and/or similar systems.

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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