Sales & Marketing Analytics Consultant (Salesloft + Google Analytics Focus)
Project: Sales & Marketing Analytics Consultant (Salesloft + Google Analytics Focus)
Type: Project-Based / Contract
Location: Remote (EST hours preferred)
Duration: Short-term engagement with potential for ongoing project work
Overview
Proper is seeking a Sales & Marketing Analytics Consultant for a project-based engagement focused on optimizing our sales and marketing data systems. This role will support our teams by analyzing campaign performance, improving tracking accuracy, and generating actionable insights from Salesloft, Google Analytics, and related platforms.
You’ll help us understand how prospects interact with our digital materials — from email sequences and website visits to pitch decks and booking calendars — and use that data to refine outreach strategies and improve conversion rates.
This project is ideal for someone who’s highly analytical, detail-oriented, and comfortable working across multiple data systems to uncover what’s driving engagement and pipeline performance.
Project Objectives & Key Deliverables
- Audit and analyze Salesloft data to identify engagement trends and optimize cadence performance.
- Evaluate Google Analytics (GA4) setup and tracking to ensure accurate attribution and conversion reporting.
- Build and refine dashboards that visualize prospect engagement across the full journey (emails, clicks, web visits, booking requests).
- Identify actionable insights that inform sales and marketing strategy — including A/B test opportunities, message optimization, and audience segmentation.
- Ensure data integrity and tracking accuracy across platforms (Salesloft, Salesforce, Google Analytics).
- Present key findings and performance recommendations to leadership in a clear, actionable format.
Ideal Background
- 3–5 years of experience in marketing analytics, sales operations, or campaign performance analysis.
- Strong working knowledge of Salesloft (campaign metrics, sequence analysis, and performance reporting).
- Proficiency in Google Analytics (GA4) — including setup, conversion tracking, and reporting.
- Experience with Salesforce CRM (campaign attribution, data hygiene, and integration management).
- Comfortable with data visualization tools such as Looker Studio, Tableau, or Power BI.
- Ability to translate complex data into meaningful, easy-to-understand insights.
- Excellent written and verbal communication skills; fluent in English.
- Self-starter who can quickly assess systems, gather insights, and deliver recommendations independently.
Preferred Experience
- Familiarity with marketing automation tools and email tracking systems.
- Experience working with UTM tagging, campaign IDs, and attribution models.
- Knowledge of A/B testing frameworks and conversion rate optimization.
Success in This Project Looks Like
- Clear, visual dashboards that show the full prospect journey and campaign performance.
- Actionable insights that help sales and marketing teams adjust strategy in real time.
- Improved data accuracy and consistency across systems (Salesloft, Salesforce, and GA4).
Competitive pay based on experience. Potential for longer term opportunities.
Resumes must be submitted in English in order to be considered.
Average salary estimate
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