Chief Operating Officer

Premier Golf is one of America’s most experienced and trusted golf travel companies. Founded in 1988 and headquartered in Alpharetta, Georgia, we specialise in creating personalised golf travel experiences for individuals, groups, and corporate clients. Whether you're dreaming of playing iconic courses abroad or exploring top destinations across the United States, our expert team is dedicated to turning your golf travel aspirations into unforgettable memories.

As a full-service tour operator, event company, and travel agent, Premier Golf offers expertly crafted domestic and international golf vacation packages tailored to your preferences. Our longstanding relationships with world-renowned courses, resorts, and event organizers ensure a seamless and exceptional travel experience.

Premier Golf is proud to be part of Your Golf Travel Inc, alongside Walker Sports LLC, which specialises in custom travel packages to major sporting events and outdoor adventures.

Key Responsibilities: 

• P&L responsibility for Premier Golf 
• Develop and grow the business in line with strategic objectives, agreed budgets and 3 year plan 
• Line management responsibilities of the Senior Management Teams
• Establish and maintain effective working relationships with all key stakeholders
• Manage internal operations to achieve budgeted results and other financial goals and to grow the enterprise value of the organisation.
• Conduct strategic forward planning and KPI reporting to plan with deliverable and measurable outcomes, to include preparation and implementation of business plans (plan structure, staffing, budgetary management and allocation in accordance with corporate objectives). 
• Set company-wide KPIs to gauge company performance in all areas. Driving these forward demonstrating implementation and action in team performance. 
• Analyse opportunities for growth in market segments to drive profitability, driving digital platform growth.  
• Develop and maintain a sound plan of organisation. Establishes policies to ensure adequate management development and to provide for capable management succession for those functions/business units falling under their responsibility. 
• Direct the development and establishment of adequate and equitable personnel policies throughout the organisation, including compensation policies and employee benefit plans. Ensures that the interests and welfare of employees as individuals are preserved and protected. 
• Drive margin growth through the acquisition, retention and growth of clients and client spend. 
• Develop brand and marketing strategy and KPIs in conjunction with external and internal resources. 
• Provide leadership and direction to the management team, fostering a culture of high performance and collaboration. 
• Manage the day-to-day operation of the company. 
• Report to the YGT Inc  Board on a monthly basis on objectives, plan and key results.

• Strong inspirational leader who has the ability to motivate and incentivise the wider team to meet their targets. 
• Strong change advocate, that has experience of supporting or leading business transition.
• The successful candidate will be an all-rounder with an excellent grasp on all the metrics that drive an online & offline business - including but not limited to: customer acquisition, remarketing, e-commerce solutions, reporting functions, content creation and curation, detailed analysis, sales funnels, tech projects, loyalty and CRM management and employee management. Although strategically minded, must be able to manage the day to day activity and operations of the business. 
• Commercially astute with extensive travel experience is essential. 
• Proven experience in leading a team. Ability to remain calm in a busy, challenging environment and collaborate with others in a past pace environment. 
• Ability to be flexible and develop alongside the business. Ambitious, self motivated individual with the ability to multitask in a fast paced business. 
• Sincere interest in our brand’s purpose and ethos and aligned to our core company values.

We’re offering a unique opportunity to become part of a fast-growing online brand in the golf travel industry, with the potential to grow alongside the company. This role comes with a competitive salary, commensurate with experience, and a wide range of benefits, including:

• Annual EBITDA-based bonus
• Opportunity to participate in capital market development as the company expands
• Exclusive travel discounts
• Comprehensive health benefits
• Paid Time Off (PTO)
• Paid holidays
• Retirement fund
• Personalised professional development plans

If you’re passionate about travel, golf, and innovation—and want to be part of a dynamic, forward-thinking team—we’d love to hear from you.

YGT Inc is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.