Manager, Multicultural & Inclusive Marketing

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Culture & Inclusive Marketing Manager will have the responsibility of co-developing multicultural and inclusive marketing strategies across a portfolio of brands to facilitate business growth in a progressively diverse marketplace. This individual will work in partnership with the C&IM Sr Manager and the brand teams to incorporate cultural insights into the brands strategies, ensuring authenticity and relevance, while co-creating pivotal retail programs that drive growth during key cultural periods.

This individual will serve as a subject matter expert (SME), role emphasizing Sport as a cultural passion point, aiming to authentically connect with all consumers, with a primary focus on Hispanic consumers, through targeted brand initiatives. The ideal candidate will bring experience in brand marketing and sports marketing, particularly within the Soccer ecosystem, and demonstrate a solid understanding of the Alcohol industry, including both on-premise and off-premise channels. This role is suited for a dynamic marketer who can translate cultural insights into impactful programs that drive brand relevance, consumer engagement, and commercial results.

This is a hybrid position requiring employees to work on-site at our New York City office three days per week. The remaining two days may be worked remotely, subject to team and business needs.

Major Responsibilities / Accountabilities:

Culture & Inclusive Marketing Expertise: Co-develop and implement multicultural and inclusive marketing strategies across the portfolio to drive business growth. Serve as an internal cultural insight expert, providing expertise and guidance across diverse consumer groups and key passion points. · Sport SME: Demonstrates a passion for sports and expertise in sports marketing, with a nuanced understanding of fan culture across soccer, football (NFL and college), and F1, while maintaining a commitment to elevating the fan experience within the U.S. sports landscape.

Cross-functional Collaboration: Provide support to the brands, creative, shopper marketing and channel teams by identifying multicultural (MC) opportunities that contribute to business growth.

• Collaborate cross-functionally to integrate cultural insights into brand strategy, creative development, and shopper marketing.

• Provide strategic consultation for priority brands to ensure inclusive marketing plans are embedded in core business initiatives.

• Monitor cultural trends to inform timely, relevant, and growth-driving campaigns.

• Ensure all marketing efforts are authentically inclusive and resonate with diverse consumer segments.

Commercial Program Development: Responsible for co-creating pivotal commercial programs that drive growth with multicultural (MC) consumers in key markets. This includes identifying new opportunities or enhancing the commercial calendar to strengthen connections with MC consumers across both on-premise and off-premise channels. The role requires close collaboration with internal and external stakeholders, including brand teams, shopper and channel marketing, agencies, and distributors, to ensure programs are culturally relevant, commercially impactful, and effectively executed across all consumer touchpoints.

Analytics and Storytelling: This individual will leverage their culture-first expertise to support brand and cross-functional team needs by extracting and interpreting data from internal and external sources, delivering actionable insights and strategic perspectives that inform multicultural marketing strategies.

Administrative & Operational: Support day-to-day team operations by assisting with administrative tasks, ensuring smooth coordination alongside core marketing responsibilities.

Job Requirements:

• Education: bachelor’s degree in business administration and/or MBA or master’s degree in marketing, business management, or related field.

• Experience/Background: 4-5 years of multicultural marketing experience, executing content campaigns, and developing growth strategies.

• Analytics and Storytelling Skills: Experience using Numerator Data, Power BI, Nielsen IQ is a plus.

• Culturally Savvy Marketer: A proven subject-matter expert with a demonstrated interest in continuous learning, actively staying up to date on cultural trends relevant to brands and existing/new partnerships.

• Commercial Marketing Experience: Prior experience in identifying marketing opportunities across diverse commercial channels, aligning recommendations with brand plans and business goals in key multicultural markets to drive sales growth.

• Collaboration and Agility: Strong collaboration skills, adept at working with cross-functional teams and fostering a collaborative environment for achieving shared objectives.

• Communication Skills: Demonstrated capability to effectively convey cultural insights and information to key stakeholders, driving multicultural and inclusive initiatives forward.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

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