Director, Marketing GenAI Content Strategy and Advancement Lead

Director, Marketing GenAI Content Strategy and Advancement Lead     

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

The Opportunity

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Director, Marketing Content Excellence Advancement Lead, is integral to successfully delivering the Digital Marketing Vision. 

The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating 4 key areas. One of these focus areas is content. 

The candidate in this role will report to the Content Excellence Lead and lead the definition and alignment of GenAI business requirements with content creation and execution strategy, ensuring that GenAI tools and processes meet brand goals and drive efficient, high-quality content delivery at scale. The candidate will work closely with functional partners in analytics, operations, and other areas to align on a shared vision, roadmap, and implementation plan.

Key Job Responsibilities

• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across content creation and approval. 

• Stay at the forefront of the content innovation and genAI for content landscape, identifying new innovations and sharing actionable insights with internal teams.

• Identify and implement content product tool enhancements in partnership with functional partners to meet evolving marketing needs.

• Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.

• Review and validate products to ensure they align with strategic objectives and are ready for activation. Subsequently, develop robust launch plans, playbooks, and support plans to guide a successful launch.

• Drive adoption of content  products via training, coaching, and the engagement of activation champions, as well as broader upskilling initiatives.

• Collaborate cross-functionally to ensure seamless integration of content strategies into end-to-end workflows across marketing functions, external agency partners, and channels

• Lead process and product improvements to drive adoption and scale, partnering with executive leaders (ELs) on change management and training strategies.

• Set and track KPIs to measure content efficiencies and effectiveness, using insights to iterate and optimize. 

• Continuously explore and assess emerging GenAI for content use cases to drive business impact, collaborating with 1Marketing and technical teams to evaluate feasibility and integrate new capabilities.

• Continuously engage governance bodies to ensure responsible AI use across 1Marketing

• Lead initiatives that impact the broader 1Marketing organization and contribute meaningfully to Commercial, Medical, and Government (CMG) outcomes across multiple therapeutic areas.

• Mobilize and lead fit-for-purpose, flexibly deployed work teams across the CMG network, leveraging domain expertise and content priorities.

• Operate autonomously, with a bias toward action, aligned with enterprise marketing objectives and content goals.

Demonstrates Advanced Proficiency within the following Key Competencies

Marketing Directors are expected to consistently perform at the Advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills).

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Who You Are:

Minimum Candidate Qualifications & Experience

• Bachelor's degree 

• 8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing.

• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Preferred:

• MBA or other related graduate-level degree preferred

• Marketing experience in relevant industries

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement 

• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

• Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and financial results

• Proven track record and experience in leading cross-functional teams and managing large-scale content initiatives

• Strong understanding of digital marketing and GenAI trends, technologies, and best practices

• Expertise with the design or execution of GenAI-enabled Content Creation processes

• Demonstrated expertise in analyzing performance metrics and making data-driven decisions 

• Ability to effectively influence a broad range of technical business-oriented leaders

• Experience facilitating cross-functional engagement, relationship building and collaboration 

• Deep understanding of pharma-specific content creation processes across digital (email, social, web, display, OLV) and print channels. 

• Familiarity with regulatory requirements for digital content in the pharmaceutical industry

• Strong organizational, communication skills with proven attention to detail

• Ability to think with an enterprise mindset

• Ability to flex and thrive in an ambiguous environment undergoing transformational change

• Strong customer orientation and focus

• Adaptive thinking and a strong, critical mindset.

• Strong business acumen and presentation skills.

• Highly proficient at project planning, budgeting, and oversight.

• Excellent interpersonal, leadership, and communication skills

Location:

• This position is based in South San Francisco, CA

• Relocation assistance is not available at this time.

The expected salary range for this position based on the primary location of CA is $187,100 - $347,500.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below. Benefits

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them

• Follow the science: I seek answers through experiments, data and debate, and act on facts

• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

• Think long term: I choose actions today that benefit future generations

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.