Senior Integrated Content Strategist
Skills
- Full-funnel content strategy and editorial planning
- SEO and content optimization
- Experience with short-form and long-form content formats
- Practical use of AI tools for ideation, creation, and personalization
- Content distribution across paid, organic, email, in-product, and lifecycle channels
- Analytics-driven decision making and performance measurement
- Sales enablement content development
- Cross-functional collaboration with product, growth, and sales
- Experience with CMS and content architecture
Responsibilities
- Develop and execute full-funnel content strategy across long-form, thought leadership, short-form video, interactive tools, and sales enablement.
- Audit, edit, and repurpose existing content based on performance, accuracy, and strategic fit.
- Define and refine editorial pillars to ensure thematic consistency around AI, automation, sales acceleration, and data quality.
- Embed AI across the content lifecycle for ideation, creation, optimization, and personalization.
- Partner with Growth, Product Marketing, and Sales to create campaign-oriented content that drives pipeline, adoption, and engagement.
- Plan distribution-first content designed for reuse across social, email, in-product education, paid media, and outbound.
- Help architect content UX and information architecture for modular, multi-media editorial experiences.
- Analyze content performance and convert data insights into actionable optimization plans.
Education
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred
- Advanced degree (MA, MBA) is a plus but not required
Benefits
- Opportunity to shape and rebuild a modern content marketing function from the ground up
- AI-native tooling and emphasis on productivity and experimentation
- Investment in professional growth, resources, and autonomy
- Cross-functional collaboration and high-impact ownership
- Work remotely within the United States
Average salary estimate
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About Apollo: Founded in 2015, Apollo is a leading data intelligence and sales engagement platform trusted by 40,000 paying customers, from rapidly growing startups to some of the largest global enterprises. Its community-based approach to crowds...
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