Senior Digital Marketing Manager, Surgical

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:

Channel Strategy

• Develop and manage increasingly complex digital marketing initiatives that strengthen the U.S. market position, drive share growth, and support market development, while ensuring alignment with Edwards’ corporate digital marketing standards.
• Oversee the U.S. digital marketing strategy, partnering with global digital teams, content subject-matter experts, and external agencies.
• Collaborate with cross-functional teams to develop regionally relevant, data-driven channel strategies, leveraging market research insights to inform decision-making.

Execution

• Collaborate with partners on broader paid strategy through briefs, cross-team and agency collaboration, bringing your technical and regional expertise to the table.
• Ensure accurate planning and execution of all U.S. digital initiatives, providing proactive input and collaboration with digital partners.
• Lead account-based marketing campaigns, email communications, and other U.S.-specific digital activities to achieve regional goals aligned with broader business unit objectives.
• Develop digitally optimized assets for paid and organic channels based on existing marketing content.

Reporting & Process

• Optimize the design and user experience of internal sales tools (e.g., Showpad) and collaborate with content owners to maximize their impact for field teams.
• Deliver U.S. digital reporting across tools such as Showpad, Salesforce, Marketo, and custom dashboards, working closely with global partners, commercial excellence, and IT teams.
• Establish, track, and interpret metrics to measure program effectiveness and ROI, providing actionable insights and recommendations that inform strategic decisions.

What you'll need (Requirements):

• Bachelor’s degree with 10 years of relevant work experience, or Master’s degree with 8 years of relevant experience in digital marketing.

What else we look for (Preferred):

• High proficiency with marketing automation platforms and sales enablement tools (e.g., Showpad, Marketo, Salesforce.com).
• Strong collaboration and communication skills, with proven ability to contribute to strategy development, process improvement, and standards-setting.
• Understanding of agency processes, including briefs, budgets, and project management.
• Direct experience planning account-based marketing, association partnerships, and sales-enablement-oriented digital tactics.
• Experience with broader paid efforts and integrated with owned and earned.
• Familiarity with complex B2B sales processes or experience in technology, medical device or pharma industries.
• Expert understanding of digital marketing principles and their application across channels.
• Exceptional attention to detail.

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $136,000 to $192,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.