Brand Marketing Manager

Overview

Level: Mid–Senior
Position Type: Full Time
Compensation: $80,000–$100,000 (DOE) + benefits, early-stage equity
Location: NYC — hybrid office/WFH model
Reports to: CEO

The Role

We’re looking for a Brand Marketing Manager who can turn strategy into engaging and valuable content across organic social, influencer, email, and events. You’ll partake in the development of the content calendar end-to-end—from concepting and creator sourcing to production, posting, and performance. You’ll work closely with design and copy counterparts to see through concept execution across all brand marketing touchpoints.  

Working within a small team, you must be both a strategic leader and you must execute. You’ll report into the CEO.

What You’ll Do

Content Strategy & Management

• Build and maintain a rolling 3–6 month content calendar across email and organic social (primarily Instagram)
• Concept campaign themes for launches, always-on education, seasonal moments, and brand storytelling
• Own the editorial cadence for email newsletters. Shepherd asset handoff, testing, QA, and deployment of newsletters
  Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines
• Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights
• Learn and apply Soft Services’ shooting and editing style. Create agile assets in-house (short-form video, stills, GIFs, stories)

Sephora Partner Management

• Own the joint marketing calendar with Sephora across site, app, email, social, sampling, and in-store touchpoints
• Build GTM strategies for new product launches and Sephora BI events that define objectives, audience, positioning, key claims, and success metrics; develop campaign messaging pillars, hero visuals, and content formats
• Maintain high-performing PDPs with accurate benefit-forward copy, ingredient and claim compliance, image and video galleries, and how-to content

Creator & Influencer Management

• Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines
• Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights
• Concept and execute influencer mailers—from theme and packaging to inserts and copy
• Build mailing lists, coordinate follow-up for content, track performance (unboxings, UGC output, quality of assets) and optimize for future waves

Event Concepting & Development

• Ideate and develop on-brand experiential moments (pop-ups, retail events, sampling activations) that ladder up to campaign goals
• Build event creative and production briefs, manage timelines, budgets, and logistics (permits/venues as needed), ensuring brand-forward visuals and content capture
• Coordinate post-event deliverables including recap, UGC/press pulls, and learnings to inform future events

• 4–7+ years in brand/social/email marketing. Beauty/CPG or adjacent preferred. 

• Experience at a business with DTC and retail/wholesale channels.  
• Sharp creative instincts + disciplined brand stewardship. Ability to know when something is on-brand and why. 
• Hands-on skills: shooting on phone, basic lighting, and editing (CapCut, Premiere, or similar)
• Project management rigor. Ability to manage timelines, build project plans and oversee follow-through across multiple stakeholders.
• Strong track record of effective collaboration with creative/brand marketing and product management teams.
• Experience building, leading, and managing a team of direct reports. Experience in a growth-stage company.

Nice To Have

• Familiarity with Shopify, Klaviyo, Airtable, Google Sheets, and Figma
• Exposure to experiential marketing and/or influencer seeding programs

Salary and equity compensation package. Health, vision, and dental insurance. 15 days paid time off, observed holidays, 5 days sick leave.

EEO

Soft Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.