Senior Field Marketing Manager–Enterprise Northeast
Skills
- 8+ years B2B marketing experience with demonstrated field/enterprise programs
- Proven ABM and event-driven demand generation expertise
- Strong analytics mindset with experience reporting marketing impact
- Hands-on experience with Salesforce, Marketo, and analytics tools (Tableau or equivalent)
- Excellent project management, writing, and presentation skills
- Ability to manage budgets and vendor relationships
- Comfortable working in fast-paced, high-growth environments and traveling ~20–30%
Responsibilities
- Develop and own the regional marketing plan integrating hosted and third-party events, ABM programs, and partner marketing to drive demand and pipeline.
- Plan and execute diverse event formats (CxO events, customer panels, fireside chats, roundtables, webinars, executive briefings) to engage target accounts.
- Collaborate cross-functionally with Sales, BDRs, MarkOps, MarTech, SalesOps, ABM, Product and Partner Marketing to orchestrate integrated campaigns.
- Allocate and advocate for corporate and regional resources (Brand, PR, PPC, Social, Outbound) to maximize program reach and account coverage.
- Evaluate and manage external vendors and sponsorships for audience relevance and ROI.
- Manage budget tracking, build performance/ROI reports, and optimize spend to maximize efficiency and funnel velocity.
- Own lead lifecycle processes and work to accelerate conversions to meet regional revenue targets.
- Communicate results, issues, and feedback to regional stakeholders and refine programs based on performance data.
Education
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
- Continued professional development in marketing analytics or ABM strategies preferred
Benefits
- Competitive base salary and equity eligible
- Comprehensive health, dental, and vision plans
- 401(k) and retirement benefits
- Generous paid time off and parental leave
- Remote / distributed work flexibility
- Professional development and learning opportunities
- Reasonable accommodations for applicants with disabilities
Average salary estimate
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