Senior Paid Social Strategist
Skills
- 4+ years of paid social planning and buying with hands-on buying experience
- Deep expertise across at least four paid social platforms (e.g., Meta, TikTok, YouTube, Pinterest, Reddit, LinkedIn, X)
- Strong analytical skills with the ability to translate data into strategy
- Advanced Excel skills, including comfort with pivot tables
- Clear, confident communicator with strong presentation and client-facing abilities
- Experience mentoring or leading junior team members
- Familiarity with platform alpha/beta opportunities and cross-functional collaboration
Responsibilities
- Own day-to-day paid social strategy, planning, testing, optimizations, forecasting, and reporting across assigned accounts
- Build full-funnel strategies grounded in client objectives, platform best practices, and industry trends
- Analyze campaign performance and translate data into clear, actionable recommendations and tests
- Collaborate with internal teams and platform reps to surface integrated, innovative ideas and alpha/beta opportunities
- Stay current on platform updates and evaluate impact for client strategies
- Mentor and support junior social team members to ensure best-in-class execution
- Lead media planning, performance decks, POVs, and executive-level presentations
- Spearhead campaign builds, budget allocations, and ongoing optimizations
Education
- Bachelor’s degree preferred or equivalent practical experience
- Relevant certifications (e.g., Meta Blueprint, Google Analytics) are a plus
Benefits
- Full medical and dental benefits
- Generous retirement program
- Thoughtful parental leave and staggered return program
- Flexible Time Off, company holidays, quarterly Recharge Days, and December closure
- Ongoing learning and development opportunities
- Commitment to transparent DE&I practices
Average salary estimate
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