Performance Marketing Manager

Why should I Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.

The Impact You Will Have

The Performance Marketing Manager will play a pivotal role on the Growth Marketing team as a driver of high-quality leads across various paid media channels.. This role will be responsible for overseeing all performance-related paid media efforts including campaign optimization, budget management & channel expansion across search, social, display & programmatic.

• Analyze paid media performance to inform optimization strategies.
• Fine-tune budget mix to ensure global lead generation goals are met.
• Develop and implement a comprehensive performance marketing strategy to drive lead generation across the top, middle, and bottom of the funnel.
• Optimize paid media spend and maximize direct ROI through:
• Continuous monitoring of campaigns
• Adjustment of creative elements
• Audience targeting
• Channel mix optimization

• 8+ years of experience in digital marketing, campaigns and/or demand generation
• Proven track record of developing and executing successful multi-channel campaigns.
• Experience functioning in a growth-mindset focused environment
• Experience in SEM, paid social, display & programmatic required
• Experience in audience segmentation, retargeting & funnel optimization
• Data-driven marketer with a deep understanding of inbound & outbound marketing tactics, lead generation and measurement plan creation
• Adaptable and flexible to change
• Willing to collaborate with other SMEs across multiple departments without losing sight of the end goal 
• Willing to lead from the front and remove obstacles in the way of execution as applicable. 
• Additionally, the ideal candidate would exemplify the following traits: 
• Strong communications and listening skills
• Autonomous and being able to make best course of decision and action with limited information
• Team player, receiving and giving feedback as well as sharing knowledge
• Can-do attitude: challenging status-quo, leading and contributing to key improvements and innovations

• Flexible comprehensive employee benefit package.
• We encourage usage of our robust time-off allocations. You will receive  23 days of PTO per calendar year (on a pro-rated basis depending on your employment start date), with additional time provided for sickness, life events and holidays.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.  
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
• Monthly catered events, and team events

Why you will love it here:

• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.

• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!

• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).

• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.

We prioritize Diversity, Equity, and Inclusion:

At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.

We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.

Please note that applications submitted through agencies or third-party recruiters will not be considered.