Manager, Field Marketing VA, PA, NH, OR, ID

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Pennsylvania, is $97,040.00 to $121,300.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:
Are you passionate about bringing national brand strategies to life at the local level? As Field Marketing Manager (FMM) for the Control State Division, you’ll lead market-level activation planning and execution across multiple states, supporting Pernod Ricard USA’s portfolio. You’ll be the local marketing expert, translating national priorities into impactful regional programs, while serving as a key connector between sales, distributors, and brand teams. This role is central to driving commercial success through strategic planning, cross-functional collaboration, and data-informed decision-making.

Who will love this job

A strategic marketer who thrives in a dynamic, field-based environment. Someone who enjoys balancing national brand strategy with local market insights and execution. A collaborative communicator who can manage complexity, build consensus, and deliver results. If you’re entrepreneurial, detail-oriented, and energized by market-level impact, this role is for you.

Major Responsibilities / Accountabilities

State-Level Marketing Planning and Activation

• Serve as the local marketing lead for assigned states, translating national brand strategies into market-level execution plans that align with commercial objectives and brand guidelines.

• Communicate national programs and priority periods to sales and distributor teams, ensuring clarity and alignment across stakeholders.

• Develop localized activation playbooks and execution tactics, including any necessary adaptations (“¼ turns”), to ensure relevance and impact.

• Evaluate the need for locally initiated programs when national efforts don’t meet market needs, and lead business case development using DICE modeling.

• Collaborate with sales teams on field execution, innovation readiness, and priority alignment.

• Manage large-scale brand activations, sponsorships, and agency-led programming to drive visibility and engagement.

• Capture and consolidate market insights to inform annual planning and program briefing processes, supporting the Sr. Manager, Field Marketing and Brand/Channel teams.

Annual A&P Planning and Budget Management

• Lead annual market-level budget development in collaboration with key stakeholders, ensuring alignment with corporate and brand strategies.

• Oversee A&P budget tracking and reconciliation, working with field coordinators, marketing managers, and sales teams to optimize deployment.

• Monitor budget performance across states and recommend improvements based on market dynamics, while balancing national objectives.

• Ensure financial discipline and transparency in all budget-related activities, maintaining line-item detail and supporting continuous improvement.

Customer / Distributor Sell Decks & Program Communication

• Finalize and deliver sell decks that clearly outline program objectives, shopper insights, media support, and one-page summaries.

• Present program priorities at key distributor meetings, including annual kickoffs, quarterly general sales meetings, and business reviews.

• Ensure all programs have defined commercial objectives and timely ROI evaluations, sharing results with channel, field sales, and brand teams.

• Promote best practices across the commercial ecosystem to drive consistency, efficiency, and impact.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Bachelor’s Degree – concentration in Marketing or Business Administration preferred.

• 5–10 years of experience in marketing, trade/retail management, or brand roles, ideally within beverage alcohol.

• Experience in sales or selling environments with a strong understanding of local activation strategy.

• Strong analytical, organizational, and interpersonal skills.

• Willingness to travel up to 30%.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

Job Posting End Date:

Target Hire Date:

Target End Date: