Product Marketing Manager, DSP

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The Yahoo DSP Product Marketing team is responsible for bringing our solutions to market, driving awareness of Yahoo and our products, and enabling Sales with the tools to succeed and drive revenue. Differentiating Yahoo DSP in outstanding and innovative ways, building credibility and recognition, and messaging our value proposition are crucial to the success of this team.

Reporting to the Director of Product Marketing, you will be an integral part of Yahoo DSP’s product marketing team, helping to build the strategy and approach to drive brand and business results. You will support the GTM marketing efforts for a portfolio of our ad tech demand product solutions. Partnering with cross-functional teams, you will own the execution of messaging and positioning for strategic demand-side initiatives and key releases, collaborating across our global and regional marketing, product, ops and communications teams to deliver releases, training, programs and content that help drive adoption and influence revenue.

Attention to detail, an eye for quality, and strong positioning are critical to your success; these skills are imperative in your ability to represent our suite of ad products in everything from product development and design to outbound communications. You are an extension of Yahoo’s B2B Marketing organization, regularly collaborating with product, integrated marketing, PR, business development, ops and sales teams. Applicants with experience in the creative services field are preferred.

Responsibilities:

• Develop product positioning and messaging that clearly articulates the benefits and differentiation of Yahoo’s ad tech suite of advertiser solutions and partnerships.

• Own GTM for Yahoo’s B2B releases.

• Own messaging, positioning, high level product marketing strategy, and thought leadership for Yahoo’s demand side capabilities.

• Collaborate with internal teams on education and evangelism.

• Be a valued SME for the organization on advertiser related topics and the competitive landscape.

• Contribute to the development of sales enablement materials and communications.

• Provide industry insight to product, sales and marketing.

• This role will focus heavily on supply, creative and ad server partnerships. Experience in these areas is a high priority.

  • ​​Drive go-to-market strategy and positioning for DSP supply capabilities, with a focus on maximizing value from new and existing supply partnerships.

  • Lead product marketing for Yahoo Creative by developing compelling messaging and enabling sales teams to unlock the full potential of our creative solutions for agencies and brands.

 

A Lot About You:

• 3+ years product marketing experience leading GTM for a tech company or related field

• Experience working across multiple disciplines within an organization; a focus on product marketing in the creative services field is preferred

• Excellent writing and presentation skills

• Highly organized with outstanding attention to detail, project management skills and experience leading cross-functional teams

• Self-starter with strong problem-solving capabilities

• Creative design skills a plus

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $102,000.00 - $212,500.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.