Category Marketing Manager-Farm & Ranch

To tell the story of North 40 Outfitters is to tell a success story of the people of the Northwest. We do what we love, and love what we do because we’re passionate. We’re dedicated. We give it all we’ve got and then we get up in the morning and do it all over again. We’re farmers and ranchers. We’re barrel racers and river chasers. We’re honest. We’re helpful. And our families, our friends, and our communities are everything. This is us. This is who we are. It’s what we do every day.

Our Values:

• Embrace Authenticity
• Encourage Transparency
• Promote Learning
• Build Trust
• Earn Respect
• Deliver Value
• Serve Our Customers

North 40 Outfitters in Great Falls, MT is looking to hire a Full-Time Salaried Category Marketing Manager-Farm & Ranch to join our team.  We believe that each team member plays a vital role in the success of our company.  We are looking for authentic and enthusiastic people who love our lifestyle and believe in service before self.  As a Category Marketing Manager-Farm & Ranch at North 40, you will use their robust knowledge and enthusiasm for the category to spearhead marketing initiatives within the Farm & Ranch category to drive sales and support strategic growth. They will be an integral part of the marketing team as a direct liaison to the corresponding Category Manager on the Purchasing Team.  

This full-time position requires the ability to work all scheduled shifts between the business hours of Mon-Fri 8 am to 5 pm. This shift can include working weekends and certain holidays and will require flexibility in scheduling based on business needs.

Responsibilities

• Build and maintain a close relationship with the Purchasing Category Manager to support strategic growth initiatives and brands to meet sales goals 

  • Attend Category Manager meetings and bring actionable and value-added information back to the marketing team to spearhead initiatives 

  • Assist the Purchasing Category Manager to develop cooperative marketing plans 

• Develop and execute the digital marketing strategy including: 

  • Social media 

  • Email 

  • CRM: List management, giveaways, forms, workflows, customer profiles 

  • Lifestyle and studio photo shoots 

  • Content/blogging 

• Enhance e-commerce experience: 

  • Oversee the publication of items to the website through the category marketing specialist 

  • Develop and maintain standards for enhancing items on the website 

  • Ensure category landing pages are optimized and properly merchandised for the season 

  • Bring focus and excitement to both new and core items 

• Identify areas of opportunity within the category through use of sales reporting tools, Google Analytics, and HubSpot 

Desired Skills 

• Robust knowledge and enthusiasm for the Home & Hardware category 

• Self-starter who thrives on managing a multitude of tasks in a fast-paced environment 

• Eagerness to learn, grow and solve problems 

• Excellent interpersonal and communication skills 

• Related digital marketing, e-commerce and photography experience a plus 

BENEFITS & COMPENSATION

We offer a competitive wage, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells. 

North 40 Outfitters is proud to be an Equal Opportunity Employer.