Director, Demand Generation

SUMMARY: Groundfloor is hiring a Director of Demand Generation to own and drive our customer and user acquisition engine within the Lending Business Unit. This is not a role for someone who only wants to manage from the sidelines; you’ll be in the weeds building campaigns, testing new channels, and optimizing performance every day. At the same time, you’ll be setting the vision, scaling processes, and building a team that can match your pace.

You’ll partner tightly with Leadership, Sales, Revenue Operations, and the Operations teams to deliver campaigns that move the needle on pipeline and revenue. If you thrive in a fast-paced, entrepreneurial environment and want to see your ideas executed quickly with measurable results, this role is for you.

THIS JOB MIGHT BE FOR YOU IF: 

• You’re equally comfortable building strategy and jumping into the weeds to execute.
• You love owning the full funnel from awareness to conversion and seeing the results of your work in the numbers.
• You have a test and learn mindset and thrive on optimization.
• You’re a collaborative partner who knows how to align with Sales and Revenue teams to hit growth goals.
  
  

A DAY IN THE LIFE: 

• Own Groundfloor Lending’s demand generation strategy and execution across all channels.
• Build and manage full funnel campaigns (paid digital, SEO/SEM, email nurture, ABM, events, partnerships, and more).
• Launch and optimize campaigns with a data driven approach to tracking and reporting.
• Develop scalable systems to measure ROI, attribute pipeline impact, and improve performance.
• Partner with Sales and Revenue to align on pipeline targets, accelerate deals, and optimize conversion.
• Collaborate cross functionally to refine messaging, audience targeting, and funnel strategies.
• Lead, mentor, and grow a high performing marketing team while maintaining a hands on role.
• Stay ahead of emerging marketing channels and tools; test, analyze, and double down on what works.

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 8-10 years of demand generation experience in high growth environments with measurable impact on revenue.
• Hands on expertise across digital channels (paid media, SEO/SEM, email/lifecycle marketing, ABM).
• Proven ability to scale programs using data, automation, and process driven systems.
• Analytical thinker who tracks funnel metrics obsessively and iterates quickly.
• Strong communicator and collaborator with Sales, Product, and Operations.
• Experience leading and developing marketing teams.
• Entrepreneurial, resourceful, and action-oriented.
• Bonus: Experience in Fintech or Lendtech, and/or working in high growth (Series A+) companies.

We value our employees’ time, efforts, and ambitions. Our commitment to your success is reflected in competitive compensation and an extensive benefits package that goes beyond the basics. We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities.

At Groundfloor, there’s ample room for growth and upward mobility. We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference.

We are proud to be an equal opportunity employer* All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About Groundfloor

Since its launch in 2013, participants in Groundfloor’s real estate loans have earned annualized returns averaging 10–12% in just 6–12 months. With a $10 minimum investment, we intentionally keep barriers to entry low, giving everyone the chance to build wealth through real estate. Today, Groundfloor remains the only platform offering direct participation in individual real estate investments on a broad scale, open to all regardless of income or net worth.

Headquartered in Atlanta, the company has raised more than \$30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent financing round, Groundfloor has over 7,700 public shareholders and is 30% customer-owned.