Integrated Marketing Manager - job 1 of 2

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role can be based in New York City, San Francisco, Mountain View, Sunnyvale, Chicago, Omaha, DC,  Detroit, or Carpenteria.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

LinkedIn Talent Solutions supports the talent strategies of some of the world’s most successful companies. Our solutions span Talent Acquisition (LinkedIn Recruiter, Jobs, and Employer Brand products) and employee development (LinkedIn Learning). The Integrated Marketing - Large Hire team is responsible for delivering the full-funnel, integrated marketing strategy and execution to drive growth of our mid-market, enterprise, and large enterprise audiences, across both prospects and existing customers. This team delivers business results by shifting market perceptions, preparing the market for our solutions, and communicating value. The team has a robust understanding of our customers and our field business plan, playing a key role in identifying areas where marketing can significantly contribute to driving top-line revenue.

As a Marketing Manager on the Integrated Marketing Large Hire Value & Adoption team, you’ll play a hands-on role in leading and supporting global marketing initiatives that bring our value to life and accelerate product adoption with our customers. In this highly collaborative role – partnering with teams like Product Marketing, Scaled Solutions, Customer Success, Sales, and Regional Marketing – you’ll design and deliver marketing programs that keep customers informed about product launches, help them get value from LinkedIn’s Talent solutions, and drive measurable business impact. This role is ideal for a marketer who is audience- and outcome-driven, skilled at storytelling, and excited to translate product capabilities into campaigns that resonate with customers.

Responsibilities

• Develop and deliver customer-facing marketing programs that highlight product value and help customers adopt key features.
• Partner with cross-functional teams to shape messaging and deliver integrated programs that address customer needs and drive adoption
• Create engaging content that can be leveraged across marketing channels such as web, paid media, and email, or serve as ready-to-use resources for Sales and Customer Succes.
• Manage projects to deliver within budget, ensuring timelines are met and key stakeholders are involved.d
• Analyze performance, share insights, and learnings with leadership and partners to help improve future marketing programs
• Employ industry best practices and look for opportunities to increase content & campaign effectiveness. 
• Keep up-to-date with product, customer, and field insights to build customer empathy and proactively adapt to emergent business and customer needs

Basic Qualifications

• BA/BS degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent experience
• 5+ years of experience in marketing and/or business strategy

Preferred Qualifications

• Ability to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering results
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives 
• Ability to develop and position key product features, benefits, and value propositions in a clear and compelling way that can be leveraged across marketing channels such as web, paid media, and email, or by our Sales and Customer Success teams to use in their conversations.
• Strong analytical skills and track record of measuring and optimizing marketing programs
• Comfort in a dynamic, fast-paced environment
• Agile and willing to flex focus areas and projects as business needs shift

Suggested Skills

• Brand Marketing
• Strategic Thinking
• Project Management
• Data Analysis 
• Communications

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

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