Senior Offline Media Manager
Skills
- 6+ years combined offline and digital media experience with hands-on negotiation and optimization
- Minimum 3 years offline media experience and 3 years digital media experience
- Deep knowledge of paid media channels and media industry dynamics
- Experience managing agency partners and contractual documents (IOs, MNDAs, MSAs, SOWs)
- Proven experience with creative testing and experimentation plans
- Strong Excel skills (advanced functions) and comfort with campaign reporting tools
- Ability to manage multiple projects and stakeholders with strong attention to detail
- Excellent oral and written communication skills
Responsibilities
- Strategize, execute, and optimize brand media campaigns to drive awareness and acquisition
- Allocate media resources across offline brand channels (Linear TV, CTV, Online Video, Radio, Streaming Audio, Podcasts)
- Own campaigns end-to-end: planning, execution, vendor management, measurement, and reporting
- Define target audiences, consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda
- Ensure consistency in brand communication across advertising
- Manage media budgets and drive improvements to meet efficiency and LTV:CAC goals
- Lead media agency partners and manage contracts, scopes, and staffing
- Build and maintain campaign dashboards, trafficking creative, and managing audiences & assets
- Collaborate with data analytics and growth engineering to ensure accurate tracking and measurement
Education
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience preferred
- Relevant industry certifications or continuing education in media/analytics considered a plus
Benefits
- Competitive total rewards (health, dental, vision)
- 401(k) plan
- Paid time off and holidays
- Professional development and learning opportunities
- Inclusive, diverse workplace and equal opportunity employment
Average salary estimate
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