Associate Brand Manager - Kids Juice

Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 28, 2025

Shift:

First Shift (United States of America)

Job Description Summary:

Are you ready to elevate your marketing career and take on an exciting challenge with some of the most fun and beloved juice brands in the market? The Coca‑Cola Company—refreshing the world and inspiring moments of happiness for over 138 years—is seeking an Associate Brand Manager – Kids Juice to join our Nutrition team in Chicago, IL.

In this role, you’ll help lead the charge on our exciting portfolio of Kids Juice brands, including Honest Kids, Minute Maid, HI‑C, and Tum‑e Yummies. You’ll bring fresh ideas, creative energy, and a sharp strategic mindset to fuel brand growth, connect with families, and inspire kids of all ages.

What You'll Do for Us

In partnership with cross-functional teams, you’ll:

• Conduct in-depth research to identify and understand target customer segments—parents, caregivers, and kids—and uncover the values and behaviors that influence purchase decisions.

• Develop engaging brand positioning, fun and vibrant marketing themes, and select media channels that effectively reach and resonate with families.

• Lead the strategy and execution of marketing initiatives across multiple touchpoints, including advertising, content marketing, direct promotions, in‑store activations, events, and digital engagement.

• Ensure every consumer interaction delivers joy and aligns with each brand's identity and our overall nutrition strategy.

• Oversee the creation and optimization of marketing materials that reflect our brands’ personality and appeal to both kids and parents.

• Track and analyze campaign performance, applying learnings to continually enhance impact.

• Take ownership of projects and processes within larger programs, working collaboratively yet independently to push initiatives forward.

Qualifications & Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.

• 1–3 years in brand management, marketing, or a related role; consumer goods industry experience is a plus.

• Understanding of brand strategy development and multichannel marketing concepts.

• Experience in market research, with strong analytical skills for turning insights into actionable strategies.

• Proficiency with marketing tools, analytics, and social media platforms.

• Excellent communication and presentation skills with the ability to inspire and influence.

• Balanced mix of creative thinking and analytical problem-solving.

• Proven ability to work in a fast-paced environment managing multiple projects to deadline.

• Self-starter with proactive initiative and a passion for delivering results.

What We Can Do for You

• Learn from Global Leaders: Collaborate with world‑class marketing talent and expand your network with exposure to emerging tools and techniques.

• Career Development: Enjoy access to robust learning programs, mentoring, and leadership growth opportunities to help you thrive.

• Agile & Empowered: Work in an environment that values experimentation, iteration, and innovation—where your ideas can make a real impact.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$86,300 - $113,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

7.5

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.