Associate Director of Digital Marketing Communications, Wharton External Affairs

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate Director of Digital Marketing Communications, Wharton External Affairs

Job Profile Title

Associate Director B, Arts and Media, Communications and Marketing

Job Description Summary

Wharton School Overview
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit www.wharton.upenn.edu.

The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This individual will manage email marketing campaigns and oversee digital marketing initiatives to ensure alignment with industry best practices and Wharton's brand standards.

This role requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze impactful campaigns. The Associate Director will work closely with the Director of Communications and Creative Director to align email marketing strategies with determined engagement and fundraising goals surrounding the School's philanthropic priorities, ensuring cohesive messaging and brand consistency across all communications deliverables. The Associate Director will also serve as a consultant and educator to internal stakeholders, fostering a culture of excellence in digital marketing communications.

Job Description

Job Responsibilities:

Communications and Marketing Campaigns 

• Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications. 
• Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce. 
• Develop and execute email A/B testing strategies to optimize performance. 
• Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences.  
• Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders. 
• Partner with Communications team members to create holistic and strategic marketing plans using email, texting, and print, following marketing compliance regulations and Wharton brand standards.  

Project Management 

• Manage and track digital marketing and creative projects from conception to completion in project management system, ensuring deadlines are met and deliverables align with organizational goals. 
• Coordinate with Alumni Relations, Operations, and Development teams to support comprehensive marketing automation strategies. 
• Maintain and share project analytics, providing actionable insights to improve future campaigns. 

Technology & Innovation 

• Serve as the resident expert in Salesforce, providing technical guidance, troubleshooting, and ongoing platform support. 
• Collaborate with DARMAX and Wharton Computing on Salesforce implementation, data integrity, and integration efforts. 
• Stay updated on industry trends and emerging technologies, applying best practices to enhance marketing performance. 

Stakeholder Collaboration and Education 

• Provide comprehensive guidance to internal stakeholders on digital marketing strategies and tools. 
• Develop and share educational resources, templates, industry trends, and best practices in email marketing with teams to foster continuous learning. 
• Participate in team meetings to offer strategic guidance and ensure alignment with organizational goals. 
• Collaborate professionally and positively with colleagues to exchange ideas, suggestions, and feedback as a means to drive goals forward.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. 
• 3-5 years of experience in digital marketing, with a focus on email marketing and marketing automation. 
• Experience with Salesforce Marketing Cloud. 
• Expert knowledge of responsive email development and principles and ability to create HTML content to work across different browsers and email platforms. 
• Knowledge of email marketing compliance regulations. 
• Must have advanced knowledge in Microsoft Office and ability to work with CRM databases.  
• Candidate must demonstrate a high-level comfort with technology and a willingness to learn the functionality of new platforms. 
• Excellent analytical skills and experience in data collection, reporting, and providing actionable insights. 
• Knowledge of annual giving principles and techniques preferred, particularly direct marketing with an understanding of multi-channel solicitation strategy. 
• Experience designing visual assets for digital campaigns using tools like Adobe Creative Suite applications, specifically InDesign, is preferred. 
• Excellent organizational, communication and interpersonal skills. 
• Must be detail-oriented, pragmatic, and able to handle multiple projects simultaneously, with the ability to plan and implement within a multifaceted program strategically. 
• Strong written and oral communication skills with the ability to create documentation for internal and external stakeholders. 
• Must be able to work independently, but collaboratively, as part of a goal-oriented team. 
• Some evening/weekend work. 
• Applicants must submit a cover letter. 

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$64,500.00 - $80,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement 

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements 
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay