Global Marketing Data Analyst
The ideal candidate combines strong analytical skills with a deep understanding of marketing channels, enabling them to connect marketing activities to pipeline, revenue, and customer journey outcomes. This role is hands-on, collaborative, and central to how we measure and optimize marketing’s impact on the business.
We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer
Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The base pay range for this role is estimated to be $70,000-$102,000 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.
Tasks and Qualifications:
What You Will do in This Role:
Multi-Channel Data Analysis & Reporting
Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact.
Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams.
Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue.
Develop attribution approaches and ROI models by channel and campaign.
Customer Journey & Business Impact
Map and measure marketing’s influence across the full customer journey, including lead generation, business development, and sales conversion.
Partner with sales and business development to connect Salesforce pipeline data with marketing activities.
Lead regular review meetings with channel and campaign owners to optimize ongoing programs.
Provide forward-looking insights to inform strategic planning, forecasting, and budget allocation.
Tools, Technology & Enablement
Research and recommend new measurement platforms, analytics tools, and methodologies.
Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.
Maintain expertise in marketing data sources including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, HotJar, social platforms, tag management systems, and virtual event platforms.
Leverage AI and automation to accelerate data analysis, anomaly detection, and predictive insights.
Market Research & Competitive Intelligence
Conduct benchmarking and competitive intelligence to contextualize performance.
Provide insights into industry trends, channel performance standards, and competitor activity.
What We are Looking for:
Bachelor’s degree in Marketing Analytics, Business, Data Science, or related field.
3–5 years of hands-on experience in digital marketing analytics (B2B preferred).
Strong proficiency with Power BI, Google Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
Experience with Marketo reporting and marketing automation measurement.
Deep Excel expertise (PivotTables, VLOOKUP/HLOOKUP, INDEX/MATCH, advanced formulas).
PowerPoint proficiency, with ability to build compelling visualizations and presentations.
Strong knowledge of attribution modeling, funnel metrics, and ROI analysis.
Ability to work independently and proactively, while collaborating across a global, cross-functional team.
Preferred
Knowledge of supply chain, logistics, or warehouse automation industry.
Experience with ABM platforms (Demandbase, 6sense, Terminus).
SQL or other query languages for advanced analysis.
Familiarity with A/B testing, conversion optimization, and campaign experimentation.
Knowledge of data governance and privacy regulations (GDPR, CCPA).
Prior experience supporting global or multi-region marketing operations.
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