Lead Product Marketing Manager
Skills
- 6+ years product marketing experience in B2B and direct-to-consumer contexts
- Strong storytelling and writing skills for technical and non-technical audiences
- Experience with fintech, regulated industries, and working with Legal/Compliance teams
- Hands-on experience marketing or building crypto/blockchain products
- Proven ability to develop and execute GTM plans and launch programs
- Comfort with market research, customer interviews, and competitive analysis
- Project management skills and ability to manage multiple stakeholders and timelines
- Familiarity with modern marketing tools, analytics platforms, and Notion (preferred)
Responsibilities
- Define clear, differentiated product positioning and messaging across HELOC, mortgage, and crypto products
- Build tailored messaging frameworks for homeowner, partner, advisor, and institutional audiences
- Plan and execute go-to-market strategies for new products and feature releases
- Lead cross-functional launch execution: enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- Create partner and sales enablement materials including case studies, onboarding playbooks, ROI calculators, and talk tracks
- Collaborate with Product to maintain release calendars and measure activation, adoption, and engagement
- Produce educational and thought leadership content simplifying complex fintech and blockchain topics
- Conduct ongoing market and competitive analysis to inform positioning and roadmap decisions
- Work with GTM, Data, and Partnerships to surface customer insights and optimize messaging
Education
- Bachelor’s degree or equivalent practical experience; advanced degree preferred but not required
Benefits
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums on select plans for employees and dependents
- HSA, FSA, Dependent Care, 401(k), and commuter benefits
- Employer-funded life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
- 25% annual bonus target paid quarterly and equity stock options
Average salary estimate
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