Strategic Account Manager - job 1 of 4
About WWLP-22News Sales Team:
WWLP-22New’s team of experienced consultants offer a one-stop shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.Â
The S.A.M will be responsible for assisting in the strategic development of sales proposals and/or plans with account executives for agency and/or client deals. They will work across all media platforms to create proposals, execute, and steward campaigns. Will focus on both pre and post sales with a customer-first approach. Will focus on all aspects of both linear and digital to optimize campaigns to ensure delivery.Â
Responsibilities Include:
- Create strategic cross-platform plans that maximize the portfolio and meet agency and/or client objectives.
- Works closely with Account Executives to understand customer goals and design programs that deliver results.
- Create Ad Sales media plans with pricing and planning support and direction as well as inventory and yield management to create the most effective package.
- Review all IO's to ensure they match approved media plan.
- Track individual client delivery. Work closely on inventory for digital campaigns to pace client goals.
- Foster key relationships with clients and agency contacts
- Work closely with Ad Operations on timing, optimization and execution of campaigns.
- Provide post summaries of account delivery
- Be digital expert on WWLP Sales Team. Train team on new products and offerings.Â
- Work with sales managers to prepare roll out, launch and execution of new products, sales initiatives, and or procedures.
Requirements and Skills:
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Meaningful contribution in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
- Be an effective partner with the market's sales team in generating digital revenue
- 3+ years’ experience in media
- Bachelor’s degree preferred
- Strong analytical skills
- Ability to manage client expectations
- Solutions-oriented customer service focus that emphasizes driving sales
- Excellent written and verbal communication skills
- Excellent interpersonal skills; team player
Average salary estimate
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