Director, Brand Marketing

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Director, Brand Marketing will execute comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will lead day-to-day marketing campaign development and execution while providing tactical support to Distribution Sales and Ad Sales Marketing functions. The Director will also manage sports key partnerships marketing execution across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and other developing partnerships.

Key Responsibilities

Campaign Development & Execution

• Lead the development and execution of integrated marketing campaigns for network programming and sports properties
• Manage day-to-day marketing operations including creative development, media planning, and campaign optimization
• Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms
• Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints
• Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials

Distribution Sales Marketing Execution

• Develop and produce marketing materials supporting Distribution Sales team initiatives
• Create presentation materials and promotional assets for affiliate meetings and negotiations
• Execute co-marketing campaigns with distribution partners

Ad Sales Marketing Execution

• Produce marketing materials and presentations supporting Ad Sales team efforts
• Develop advertiser-focused case studies, audience profiles, and engagement data presentations
• Execute branded content marketing campaigns and sponsorship activations

Sports Key Partnerships Execution

• Execute marketing campaigns for key sports partnerships including:
  • Golf vertical content and partnership marketing
  • WWE partnership promotional campaigns
  • Premier League partnership marketing initiatives
  • A10 college basketball partnership promotions
  • NASCAR partnership marketing execution
  • New sports partnerships as they develop
• Coordinate cross-promotional opportunities between sports and entertainment properties
• Manage sports partnership marketing timelines, deliverables, and performance tracking

Project Management & Operations

• Manage marketing project timelines, budgets, and deliverables across multiple simultaneous campaigns
• Coordinate cross-functional teams including creative, media, digital, social, and external partners
• Ensure marketing campaigns are delivered on time, on budget, and meet quality standards
• Maintain marketing calendar and coordinate with programming and sales calendars
• Track campaign performance and provide regular reporting to VP, Brand Marketing

Team Collaboration & Development

• Lead marketing coordinators and junior team members on campaign execution
• Collaborate with senior marketing team members on strategic initiatives
• Serve as primary day-to-day contact for agency partners and vendors
• Support VP in team development and strategic planning initiatives
• Contribute to Versant Marketing Council initiatives and cross-platform collaboration efforts

New Platform Development Support

• Execute marketing campaigns and initiatives supporting new streaming partner launch efforts
• Coordinate tactical elements of go-to-market strategies for new platform partnerships

Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or related field
• Experience: Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries
• Campaign Management: Proven track record managing complex, multi-platform marketing campaigns
• Sales Support: Experience creating marketing materials and campaigns that support sales functions
• Sports Knowledge: Understanding of sports marketing, partnerships, or sports media preferred
• Project Management: Strong project management skills with ability to manage multiple campaigns simultaneously
• Collaboration: Demonstrated ability to work effectively with cross-functional teams and external partners

Desired Qualifications

• Television/streaming marketing experience with understanding of audience measurement and media planning
• Experience supporting both distribution sales and advertising sales organizations
• Background in sports marketing or sports media partnerships
• Agency or in-house brand marketing experience
• Proficiency in marketing analytics and campaign performance measurement
• Experience with digital marketing platforms and social media marketing
• Strong written and verbal communication skills

Key Performance Indicators

• Marketing campaign delivery timeliness and quality
• Campaign performance metrics and ROI achievement
• Distribution sales marketing support effectiveness and feedback
• Ad sales marketing support contribution and utilization
• Sports partnership marketing execution and performance
• Budget management and campaign cost efficiency
• Cross-functional collaboration effectiveness and stakeholder satisfaction

Growth Opportunities

This role provides development opportunities in:

• Strategic marketing planning and brand strategy
• Senior leadership and team management experience
• Sports marketing and partnership development
• Sales organization support and revenue-driving marketing
• Multi-platform content marketing expertise
• Preparation for VP-level marketing leadership roles

Additional Information:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $115,000 - $150,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.