Manager, Brand Marketing

Overview

The Manager, Brand Marketing is focused on driving multiple brands’ strategies and the tactical implementation of those strategies. Reporting to the Director, Brand Marketing, this role supports strategic brand campaign development using data-driven and insights-led brand planning. They will help develop full-funnel brand marketing campaigns to drive relevance, awareness, acquisition, and retention. This role is a highly organized project manager of multi-channel marketing plans, delivering on time and on budget. In addition, they will work closely & collaborate across the marketing team, agency partners, operations, technology, and finance.

The ideal candidate is a self-starter, flexible and professional, highly organized, insatiably curious, willing to learn, with meaningful experience in strategic and creative brand communications. You will partner across the organization to bring brand campaigns and experiences to life with speed and precision.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation Range: $70,000.00 - $80,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

 

Position Responsibilities:

• Support Brand Directors to help build strategic and tactical marketing plans, including conducting research and working across tech and finance teams to build business cases and strategic calendars across multiple brands within the WellBiz portfolio.
• Support building the go-to-market strategy, identify how the business will penetrate the marketplace, articulate the marketing target personas, ideal customer profiles, value propositions, and reasons to believe in the business solution.
• Author strategic business and creative briefs with relevant customer insights for campaign execution.
• Work with owned and paid marketing teams to pull the strategic plans of each brand through across all touchpoints.
• End-to-end project management of all aspects of campaigns through final execution and communication to franchisees on time & on budget.
• Identify roadblocks & solutions to overcome potential issues. Able to pivot & re-prioritize campaigns as needed to achieve business objectives.
• Clearly communicate campaign details through a variety of written and verbal formats to key stakeholders and franchisees.
• Serve as a key liaison between the marketing department and various corporate and operations support levels to ensure.
• Manage timely ticket resolution and approvals for franchisee marketing requests.

 

Essential Skills, Experience, and Qualifications:

• Bachelor’s degree or equivalent experience.

• 1-3 years in marketing and/or project management.

• Fluency across collaboration platforms such as Google/Google Drive, Asana, Slack, and Zoom.

• Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs.

• The ability to learn quickly and adapt to changing conditions with a positive attitude.

Attributes needed to thrive in this role:

• Proven track record of managing successful marketing campaigns and brand initiatives. Creative mindset with attention to detail.

• Strong understanding of brand strategy, market research, and consumer behavior.

• Excellent project management and organizational skills.

• Deeply collaborative, working closely with cross-functional partners and speaking across various disciplines and modes.

• A strategic thinker who makes qualitatively and quantitatively informed decisions based on thoughtful reasoning and analysis, but is also comfortable making bold, creative moves when the situation calls for them.

• Comfortable with both execution and strategic tasks and projects - can get into the weeds or keep it more high-level as needed.

Legal Disclaimer

WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.