Senior Manager, Brand Marketing

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

The Senior Manager, Brand Marketing is responsible for developing and executing strategic, cross-channel marketing initiatives that elevate the GameStop brand, drive customer engagement, and support both legacy and emerging business categories. This role manages the end-to-end delivery of marketing campaigns and ensures alignment with company objectives through collaboration with internal teams and external agency partners. The ideal candidate brings a strong background in retail marketing, excels at managing complex projects, and thrives in a fast-paced, deadline-driven environment.

This position sits onsite 5 days a week in Grapevine, TX. 

Responsibilities

• Lead the development and execution of integrated brand marketing campaigns aligned with GameStop’s strategic goals.
• Manage campaign timelines, budgets, deliverables, and reporting across multiple initiatives simultaneously.
• Collaborate cross-functionally with internal stakeholders (e.g., Operations, Merchandising, Loyalty/PowerUp Rewards, Online, IT, Pre-Owned, Collectibles, etc.) to ensure cohesive marketing execution.
• Serve as a primary liaison with external marketing agencies, providing clear direction, oversight, and performance feedback.
• Build and maintain detailed marketing calendars that align tactical execution with key priorities and promotional moments.
• Analyze and report on program metrics to evaluate effectiveness and recommend areas for optimization across key channels including social media, online, and mobile.
• Actively participate in strategic planning meetings and contribute innovative, brand-aligned marketing ideas.
• Support budget tracking, vendor invoicing, and ensure financial accuracy across marketing initiatives.
• Proactively identify opportunities to improve workflows, increase efficiency, and streamline execution processes.
• Ensure consistent, timely communication with team members and leadership regarding project status, risks, and results.
• Champion the GameStop brand voice and visual identity across all consumer-facing communications.

Minimum Qualifications, Job Skills, and Abilities

• Bachelor’s degree in Marketing, Business, Advertising, Communications, or related field preferred.
• Minimum 5 years of experience in retail marketing or related field; specialty retail preferred.
• 5+ years of experience managing direct reports or cross-functional project teams preferred.
• Strong understanding of brand marketing strategy and execution across digital and traditional channels.
• Demonstrated ability to manage and prioritize multiple projects in a fast-paced environment with overlapping deadlines.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); knowledge of project management tools preferred.
• Excellent verbal and written communication skills with the ability to clearly present ideas and provide constructive feedback.
• Ability to build strong working relationships across functions and with agency partners.
• High attention to detail, organizational skills, and commitment to follow-through.
• Comfortable working independently while demonstrating initiative, sound judgment, and accountability.
• Demonstrated commitment to professional ethics, confidentiality, and corporate policies.

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.