Senior Manager, Client Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

The Senior Manager, Client Marketing will be a key member of the B2B Marketing team. You'll play a pivotal role in strengthening DailyPay's relationships with our valued clients and driving their continued growth with us. You'll be responsible for developing and executing multi-channel communication strategies that keep our client base informed and engaged. A key part of your work will involve leading our Account-Based Growth (ABG) efforts, identifying strategic client clusters for personalized engagement. You'll also be instrumental in supporting our expansion initiatives, creating essential marketing and enablement materials for cross-sell and upsell opportunities within our existing base. This role demands a strategic thinker with exceptional communication skills, a deep understanding of client marketing, and the ability to drive impactful, targeted campaigns.

If you are passionate about Client Marketing and driving results, we encourage you to apply.

How You Will Make an Impact:

• Lead Client Awareness & Engagement Campaigns: Develop and execute multi-channel communication strategies (via email, advertising, client portal, webinars, client communities, and the client success hub) to ensure clients are consistently aware of product enhancements, engagement opportunities, and the full value of DailyPay

• Drive Account-Based Growth (ABG): Identify and segment high-potential client clusters for focused, personalized outreach and engagement, deepening relationships and increasing client loyalty

• Accelerate Cross-sell/Upsell Initiatives: Collaborate closely with Customer Success (CSM) and Sales teams to develop compelling marketing and enablement materials that support the successful introduction of new features, new products, or expansion areas to existing clients

• Foster Client Loyalty & Value Realization: Ensure clients derive maximum value from our solutions, contributing to increased customer lifetime value

• Cross-functional Collaboration: Demonstrated ability to collaborate effectively with customer success, sales, product, and other marketing teams

• Communication & Reporting: Maintain consistent communication with customer success and GTM leadership regarding insights, challenges, and successes

• Performance Optimization: Monitor key performance indicators (KPIs) against goals, analyze key drivers, and recommend optimizations

What You Bring to The Team:

• Bachelor's Degree or equivalent experience

• 5+ years of experience in B2B marketing, with a focus on client marketing, client engagement, and/or account-based strategies

• Highly strategic, data-driven, and detail-oriented with proven leadership abilities

• Strong understanding of client marketing principles and best practices

• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)

• Excellent written and verbal communication skills

• Ability to work independently and as part of a team

What We Offer:

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match