Vice President of Brand and Marketing

Company Overview:

Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

The Vice President of Brand and Marketing is a strategic and cross-functional marketing executive responsible for positioning Teachstone as the trusted authority in improving educator-child interactions, while driving measurable growth across awareness, acquisition, retention, and expansion.As a key member of the Growth Team, this individual will lead Teachstone’s omnichannel marketing strategy, overseeing brand, content, demand generation, product and customer marketing, data strategy, events, and community engagement.This leader will drive a bold refresh of Teachstone’s digital experience, ensure a seamless and engaging customer journey, and integrate short- and long-form content across channels to fuel top-of-funnel engagement and pipeline performance.They will lead a high-performing team and collaborate with partners in Sales, Product, Success, Delivery, and Research to align on go-to-market strategy, drive experimentation, and bring clarity, curiosity, and accountability to every initiative.

Role Responsibilities:

Brand, Content & Market Positioning

• Develop and execute a differentiated brand strategy that reinforces Teachstone’s mission and positions CLASS as the industry standard in quality improvement.
• Owns and oversees the production and alignment of content across web, email, social, print, and campaign assets.
• Lead a bold refresh of Teachstone’s website and digital presence to elevate user experience and drive brand visibility and lead generation.
• Ensure clear, consistent messaging across all brand, sales, product, and policy communications.

Demand Generation & Revenue Impact

• Build and scale full-funnel marketing programs that create demand, generate qualified pipeline, accelerate deals, and drive customer retention and expansion.
• Own segmentation, audience journey mapping, and campaign flow development for all priority personas.
• Design and optimize nurturing programs that build brand awareness and generate net-new leads at the top of the funnel.
• Partner with Sales and Customer Success to define shared KPIs, improve attribution, and align marketing efforts with pipeline and revenue goals.
• Develop targeted, account-based strategies for key segments including State ECE, Head Start, School Districts, and DoD.

Product, Research & Customer Marketing

• Translate complex, research-based solutions into compelling value propositions tailored for system leaders, practitioners, and policy influencers.
• Launch and scale customer marketing programs (i.e., testimonials, referral networks, customer spotlights) that drive upsells and renewals.
• Collaborate with Research and Product teams to ensure messaging is evidence-based and aligned with the organization’s impact goals.

Events, Conferences & Community as Growth Channels

• Design and execute an integrated event strategy to deepen relationships, expand reach, and influence customer decisions.
• Scale strategic initiatives like InterAct Summit and CLASS Learning Community as high-impact growth and brand engagement platforms.
• Expand regionally focused field marketing to align with territory-based sales outreach and local partnerships.
• Measure ROI across all marketing activities to ensure direct contribution to pipeline and revenue.

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a high-performing marketing team spanning brand, content, demand generation, events, and community.
• Inspire a culture of transparency, trust, and curiosity through strong mentorship and clear communication.
• Collaborate with internal partners across Sales, Product, Policy, and Research to unify messaging and synchronize go-to-market efforts.

Data Strategy & Executive-Level Reporting

• Define and track key metrics such as pipeline influence, MQL-to-SQL conversion, campaign ROI, and customer engagement trends.
• Leverage performance insights to drive experimentation, investment decisions, and continuous learning.
• Deliver executive-ready reporting and contribute to board-level marketing presentations and strategy conversations.

Role Qualifications:

• 15+ years of experience in marketing, brand, or communications roles, preferably within early childhood education, ed-tech, or purpose-driven growth organizations
• 5+ years of experience building and leading high-performing teams across multiple marketing functions.
• Demonstrated success in aligning marketing with revenue targets and collaborating closely with Sales and Customer Success leaders.
• Deep understanding of how brand, content, demand generation, and customer marketing integrate in a cohesive GTM strategy.
• Strong storyteller with experience translating complex topics into compelling, audience-specific narratives.
• Highly analytical, with experience using data to optimize campaigns and influence investment decisions.
• Proven ability to position organizations as thought leaders using content strategy, earned media, and speaking opportunities.
• Track record of designing omnichannel strategies that influence buyers across all stages of the funnel.
• Excellent communicator and strategic partner, comfortable influencing stakeholders at the executive and board level.

Role Preferred Qualifications:

• Knowledge of the early childhood education landscape, including market segments (e.g., State ECE, Head Start, school districts).
• Familiarity with CLASS and Teachstone’s mission, services, and customer community.
• Experience designing and executing ABM campaigns and policy-influencing messaging strategies.
• Passion for innovation, with the ability to stay ahead of marketing trends in education, government, and tech.
• Ability to foster a culture of experimentation, transparency, and results-driven marketing.

What We Offer:

• Fair, Competitive Pay:  We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
• Salary Range: $150,000 - $200,000 determined by your experience and skills 
• Comprehensive benefits:  Medical/dental, 401(k), PTO, insurance, development opportunities. Details provided at offer. Eligibility depends on your role and employment status.

Ready to Make a Difference?

At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!

We encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.