VP, Acquisition Solutions (Squad Leader)

Job Description:

The Role

As the VP, Acquisition Solutions (Squad Leader), you will work as part of the Marketing Solutions team within the Marketing Domains’ Strategy and Operations organization. You will lead a delivery team responsible for bringing acquisition and growth experiences to market in collaboration with the Marketing Channels team.

You will work to deliver scalable solutions that push the full potential of marketing technology platforms and offer modernized capabilities for our marketing teams to deliver engaging pre-login Fidelity.com experiences, visitor re-engagement and prospect experience targeting. Activating these solutions requires engagement across Marketing Channels, UXD, and Marketing Technology. This team sits at the intersection of emerging capabilities and advancing experience delivery.

Your ability to effectively communicate at multiple levels and adapt to changing business needs will be critical to your success as you collaborate with internal business partners across domains. Influence will play a big part of your success in this role. Strategic influence, influence on marketing and measurement methodologies, influencing well engrained ways of working, influencing technological approaches and integrations, and influencing and aligning expected outcomes.

Focus areas include:

• Experience with enterprise-level content management systems, namely Adobe Sites (AEM) and/or SDL Tridion preferred

• Proficiency with onsite and mobile experimentation platforms (e.g., Adobe Target and / or proprietary solutions)

• Familiarity with advanced measurement and visualization platforms (Adobe Analytics, Snowflake, Tableau)

• Familiarity with technical SEO, paid search, and AI-Generative search techniques

• An understanding of the marketing data landscape, including identity resolution, CDPs, and AdTech onboarding

The Expertise and Skills You Bring

• Bachelor’s Degree, 8-10+ years in a marketing role or within an advertising agency

• Refined ability to deliver senior-level presentations, roadmaps, and artifacts that effectively communicate the value, execution approach, and timing of complex deliverables to both technical and non-technical audiences.

• Demonstrated framework thinker

• Ability to direct teams to direct and create clear and standardized documentation

• Self-directed with strong facilitation skills that empower cross-functional teams by planning and prioritizing work, providing clear direction, and maintaining clear communications with team members and partners.

• Anticipates, and works to eliminate or minimize, potential challenges and issues

• Adept at problem solving and have a keen interest in finding and sharing process efficiencies

• Excellent oral/written communication and presentation skills

• Experience leading people

The Team

As part of the Marketing Strategy and Operations team, the VP, Acquisition Solutions plays a pivotal leadership role on our fast-paced team! By role modeling and promoting Fidelity and agile leadership behaviors, you will build and sustain an innovative agile culture.

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Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.