Marketing Coordinator

Overview

Florida Vision Institute is seeking a highly motivated Marketing Coordinator to support our Florida practices. The ideal candidate will bring healthcare or vision industry marketing experience, demonstrate strong social media management skills, and possess a keen eye for creative design and content creation. This individual should excel at cross-functional collaboration, be confident in managing email campaigns, and have experience monitoring and responding to online reviews.

The top candidate will thrive in a fast-paced, patient-focused environment, be proactive, detail-oriented, and able to translate strategic initiatives into effective marketing campaigns. 

This is your opportunity to join one of the areas most recognized leaders in ophthalmology and optometry.  Florida Vision Institute is a multi-subspecialty eye care practice composed of fellowship-trained board-certified ophthalmologists in every sub-specialty of ophthalmology. Our goal is to provide each patient with the latest in comprehensive eye care in an efficient, patient-friendly private practice environment.

We are committed to customer service, and making every interaction extraordinary while inspiring the complete confidence of our patients. Our employees contribute directly to the growth and success of our practices, and take pride in being a member of our team. We strongly believe that the manner in which our patients and customers are treated by our employees is as important as the services provided by the doctor.

All of us at Florida Vision Institute are committed to inclusion and diversity. We believe today more than ever; it isn’t speaking the words, but starts with a culture of service, caring and listening and we would thoroughly enjoy meeting with you and discussing our employment opportunities.

The Marketing Coordinator is responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Their duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts and assisting in executing marketing events for a corporation.

Responsibilities

• Support the marketing needs of our East Coast ophthalmology groups
• Meet with the East Coast Practice Administrators and Physicians to review updates on technology, services and to share marketing initiatives
• Strategize marketing initiatives with the corporate marketing team
• Create, schedule and post social media content for our practices
• Collaborate with and support our Provider Relations Team with communications to referring doctors and additional marketing materials that they may require
• Set the monitoring protocols for reviews on Yelp, Google and Facebook and build appropriate responses
• Develop and support our continuing education events

Qualifications

• Previous experience in vision or health related marketing is highly preferred
• BA degree in marketing, communications or related field is highly preferred
• Social Media Management (Facebook, Instagram, LinkedIn, Long-form videos)
• Creative Design Experience (examples: Canva, Adobe Premier, illustrator, inDesig
• Management of Email Campaigns (Develop, create and deploy)
• It is required that candidates live in or be willing to relocate near the general area that our practices serve. 

In Return We Will Offer:

• Benefits to full time team members that include comprehensive medical, dental and optical coverage, 401K and short and long term disability
• Company paid life insurance
• Paid holidays and generous paid time off
• Paid parking where applicable
• Team oriented working environment where you are heard and respected
• Clear career ladder opportunities

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