Digital Media Analyst

Privacy Notice for California Applicants and Employees

Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Meow Wolf opens portals of possibility. Come as you are! 

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.  Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.  

We share a strong commitment to Belonging through our values of: 

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness:  We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Job Disclosures:

Location: 

On-site or Remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA

Compensation:

The salary range for this position is $65,600 to $88,560.  Compensation is based on location and experience.  

Deadline: The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary:

Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across our rapidly expanding marketing team. If you love turning complex data into clear insights, thrive on performance metrics, and want to play a key role in optimizing campaigns that fuel curiosity and creativity, this is your opportunity.

As our Digital Media Analyst, you’ll build and maintain dashboards, deliver actionable reports, and analyze performance across paid, owned, and earned channels. You’ll work cross-functionally to support campaign measurement, attribution modeling, and forecasting ensuring our media strategy is both effective and efficient. Collaborating with multiple teams to ensure clean tracking, unified reporting, and a clear understanding of the customer journey.

From identifying growth opportunities to presenting insights to leadership, you’ll be at the heart of the data engine that helps bring Meow Wolf’s story to life and drives our next chapter.

Key Responsibilities:

• Build and maintain dashboards in Looker Studio, GA4, ThoughtSpot, and Amplitude to support marketing performance tracking

• Integrate data from Google Ads, Meta, TikTok, CRM systems, email platforms, and Google Analytics

• Deliver weekly, monthly, and quarterly reports with clear, actionable insights for stakeholders

• Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths

• Conduct competitor research, cohort analysis, and basic customer lifetime value calculations

• Help design and evaluate A/B and incrementality tests; contribute to forecasting models

• Identify optimization opportunities across channels and provide data-backed recommendations on creative and targeting

• Respond to ad-hoc reporting requests and support day-to-day marketing analysis

• Present findings to the team and assist with training on reporting tools and dashboards

• Document processes and contribute to building a shared knowledge base

Required Qualifications

• 3-5 years of experience in digital marketing analytics or similar analytical role

• Expert level skills in Excel/Google Sheets including pivot tables and complex formulas

• Experience with visualization tools (Tableau, Power BI, Looker, or Google Data Studio)

• Strong understanding of digital marketing metrics and KPIs

• Experience with Google Analytics 4 & CM360

• Proven ability to translate complex data into actionable business recommendations

Work Environment and Physical Demands 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.  

Work Environment: 

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may  include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.   Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel:

This position does not require travel 

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

• Medical Insurance options: PPO & HDHP*

• Dental and Vision Insurance*

• HSA, HRA, and FSA options*

• 401k Retirement Plan

• Company paid Life Insurance Policy and Disability Coverage(s)*

• Voluntary Critical Illness and Life Insurance Policies*

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch and Cafes

• Admission to Meow Wolf attractions for employees and guests

*Regular or Project Based Full-time positions

Please visit www.meowwolf.com/careers for more information.