Director, Enterprise Marketing - Health Plans - job 2 of 2

This position is posted by Jobgether on behalf of Hello Heart. We are currently looking for a Director, Enterprise Marketing - Health Plans in United States.

This strategic role focuses on shaping and communicating compelling value propositions tailored to health plans, including Medicare Advantage and commercial payers. You will lead the development of messaging, positioning, and go-to-market strategies that resonate with senior health plan executives and decision-makers. Working cross-functionally with sales, clinical, and product teams, you will translate complex clinical and financial data into clear, persuasive narratives that drive engagement and growth. This is an exciting opportunity to influence how innovative heart health solutions are perceived in the evolving healthcare marketplace.

Accountabilities:

• Develop and refine strategic messaging, positioning, and narratives tailored for various health plan segments such as Medicare Advantage, Medicaid, and commercial lines.
• Translate clinical outcomes, cost savings, and quality metrics into language and use cases that resonate with payers.
• Partner with Health Plan Sales to design and maintain sales and marketing collateral including pitch decks, case studies, and executive presentations.
• Oversee the content creation process from ideation through final delivery, ensuring consistency and alignment with clinical, product, and commercial teams.
• Own and continuously evolve the health plan content strategy, emphasizing success stories, ROI, and key differentiators.
• Represent the organization at industry conferences, partner meetings, and events to deepen payer insights and promote value propositions.
• Travel approximately 20% to support client engagements and industry events.

• 10+ years of experience in commercial strategy, management consulting, or roles focused on health plan engagement.
• Deep understanding of health plan operations including Star ratings, risk adjustment, quality programs, and cost management.
• Exceptional business writing and communication skills with ability to simplify complex healthcare topics for varied audiences.
• Proven ability to collaborate effectively with sales, clinical, and product teams.
• Self-motivated and thrives in dynamic, fast-growing environments.
• Preferred experience in value-based care, digital health, or population health management solutions.

• Competitive salary and benefits package.
• Flexible work environment supporting work-life balance.
• Opportunity to work with a purpose-driven company focused on improving heart health.
• Collaborative and inclusive culture fostering creativity and courage.
• Travel support for conferences and client meetings.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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