VP of Partner Marketing

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Job Summary: 

The head of Americas Partner Marketing will lead the strategy and execution of marketing initiatives focused on building and maintaining partnerships. The role involves developing and implementing marketing strategies that drive revenue growth, accelerate pipeline, increase brand awareness and achieve business goals through partnerships across joint ventures, associations, dealer, wholesale, financial institution and independent sales organization and integration partnerships. This individual will lead a team of marketers that will use account based marketing programs to add new partners, expand existing partnerships and market to acquire merchants with joint partner marketing campaigns. 

Overseeing the strategy for the partner marketing organization, you will mentor, lead and grow the team, as well as create strong relationships with cross-functional stakeholders across our company. Working closely with the partnership leadership team in a fast pace/fast growth environment, you will have the opportunity to significantly impact the strategy and processes related to joint partner marketing as we mature and expand our partner business. 

Roles and Responsibilities: 

• Strategy Development: Define and execute the overall partner marketing strategy, ensuring alignment with the company's broader business objectives. Develop strategic thought leadership and content strategies to drive partner engagement. 
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners, including strategic alliances, dealers, channel partners, and technology providers. Prepare presentations to partners and other stakeholders to propose new initiatives, communicating the financial justification and business case as appropriate. 
• Campaign & Event Management: Support overall program, partner recruitment and enablement with marketing collateral and campaign development and execution leveraging account based marketing programs. Collaborate with the channel partners to develop and execute programs that drive lead generation and ultimate account acquisition, leveraging the wide range of tactics, in particular digital, email, social, in-branch displays and interactive media, events and other programs. Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis. Drive strategic direction for bespoke events, customer advisory, user conferences and tradeshows. 
• Performance Measurement: Track and analyze the performance of partner marketing activities, identifying areas for improvement and optimization for each partner.
• Budget Management: Oversee the partner marketing budget, ensuring efficient allocation of resources to maximize ROI. 
• Team Leadership: Manage and mentor a team of partner marketing professionals, providing guidance and support to achieve team goals.
• Cross-functional Collaboration: Work closely with other teams, such as sales, business development, product, and other marketing functions, to ensure alignment and seamless execution of partner initiatives. 
• Innovation and Optimization: Continuously seek opportunities to innovate and optimize partner marketing strategies and programs. Collaborate with partner marketers in other regions on best practices and idea sharing. 

What We Need from You 

• Ten or more years in the B2B software marketing space, with a minimum of 5 years in management roles motivating and leading teams. Global experience with diverse and distributed teams required. 
• Experience in account based marketing campaigns targeting complex clients and leveraging technology like Demandbase or 6sense. 
• Strong understanding of digital and paid growth marketing tactics used to market to small to medium sized businesses. 
• Proven track record of developing and executing successful partner marketing strategies that drive revenue growth. 
• Skilled in lead generation, lead attribution and funnel forecasting; ability to collect and analyze data to determine account acquisition triggers and segmentation. Ability to partner closely with sales, telesales and product teams to create unique promotions and programs to capture new business. 
• Keen ability to manage multiple projects, create / manage project plans, maintain budgets and collaborate across multi-functional teams is essential. 
• Can easily prepare and deliver a persuasive presentation to senior level audiences with confidence. 
• Strong overall work ethic, creativity and tolerance for ambiguity with desire to operate in a practical, hands-on environment. 

About our Marketing Team: 

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth and Revenue Performance for Merchant Solutions. Our Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do, and to be accountable for driving the best outcomes for our customers, employees and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them. 

Our Core Values: 

• Passion: We are deeply committed to serving our customers and supporting our team members and communities 
• Care: We are kind, compassionate, inclusive and empathetic
• Accountability: We are trusted to always do the right thing and are responsible for our outcomes 
• Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism 
• Ingenuity: We are solution-oriented and innovation-focused 

About the Company: 

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world. 

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management and reporting services for our business customers. 

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department. 

Benefits: 

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. Learn more. 

This position is eligible to be considered for remote hiring anywhere in the USA. #LI-Remote

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.