Senior Director, Digital Strategy, B2B (Remote)
Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).
About the Role
As a Senior Director, Digital Strategy, you will lead one of Performance.Monks’ largest and most complex B2B client engagements, shaping global, full-funnel paid media strategies that drive pipeline impact, revenue outcomes, and long-term brand growth. This role is ideal for someone who thrives in deep, strategic partnerships with enterprise B2B organizations and enjoys operating at the intersection of brand, demand, and sales enablement.
You will serve as the primary strategy lead for a flagship global B2B account, owning end to end media strategy, execution oversight, and cross-functional coordination across marketing, sales, and regional stakeholders. Your focus will be on connecting brand investment to demand generation through ABM, intent data, and CRM-driven measurement, ensuring media drives measurable business value across markets.
We’re looking for a senior B2B strategist who brings media leadership, commercial rigor, and executive presence to a fast-paced, outcome-driven agency environment. You’ll guide client growth at scale, influence GTM strategy, and help evolve how Performance.Monks delivers integrated media solutions for complex, multi-region B2B organizations.
Responsibilities:
- Serve as the day-to-day strategic lead for a single global enterprise B2B account with ~$3M/month in paid media investment
- Own client strategy, growth roadmap, and long-term partnership development with a focus on pipeline creation, acceleration, and revenue contribution
- Architect and evolve integrated, global media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and emerging performance channels to support brand-to-demand objectives
- Translate business, sales, and GTM priorities into paid media strategies aligned to buying stages, personas, account tiers, and regional market dynamics
- Lead annual planning, forecasting, and budget allocation across regions and funnel stages, ensuring strategic consistency with local flexibility
- Guide performance reporting and optimization with a focus on lead quality, account engagement, opportunity influence, and revenue impact
- Partner closely with data, analytics, and CRM teams to activate and optimize against back-end signals (e.g., Salesforce, HubSpot, intent platforms, ABM tools)
- Identify opportunities for innovation across channel mix, audience strategy, creative testing frameworks, and emerging platforms to improve relevance and scale
- Act as a senior strategic partner to client marketing and sales leadership, ensuring tight alignment between media strategy, messaging, and GTM motions
- Mentor and guide internal team members, setting a high bar for strategic thinking, execution excellence, and client leadership
About You
The essentials:
- 7+ years of digital marketing experience with deep expertise in B2B performance and full-funnel strategy
- Proven success leading large-scale, global B2B media programs, ideally for enterprise organizations
- Strong command of brand-to-demand strategy, including account-based marketing and multi-stakeholder buying journeys
- Experience translating CRM, sales, and account level data into actionable media insights and optimization decisions
- Advanced understanding of media forecasting, budget allocation, and measurement frameworks (e.g., multi-touch attribution, MMM, incrementality, and experimentation)
- Comfortable presenting strategic POVs, performance insights, and executive-level recommendations to CMOs, VPs of Marketing, and revenue leaders
- Collaborative, confident leader who thrives in cross-functional and multi-region environments
- Strategic and commercially minded – you balance long-term growth strategy with operational rigor and day-to-day optimization
- Known for driving clarity, innovation, and impact within complex B2B ecosystems
- Bachelor’s degree or equivalent work experience
Not a must, but a plus:
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
#LI-OG1 #LI-Remote
What We Offer
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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