Director of Performance Marketing
Skills
- Advanced hands-on experience with Google Ads and Meta Ads platforms
- Experience with Connected TV/OTT media and upper-funnel testing
- Proficient in analytics and reporting tools (Looker Studio, Google Analytics) and Excel/Google Sheets
- Strong CRO and SEO collaboration experience
- Agency management and vendor oversight
- Ability to translate data into actionable media and creative recommendations
- Excellent communication and cross-functional collaboration skills
Responsibilities
- Develop and own paid media strategy, audience segmentation, messaging, flighting and budgeting aligned to business goals
- Manage day-to-day execution and optimization of campaigns across Google Ads and Meta (Facebook/Instagram) with agency partners
- Monitor and allocate media budgets against KPIs (leads, consults, cases, ROAS) and forecast media spend
- Build and maintain executive performance dashboards and synthesize insights with clear recommendations
- Design measurement plans, tracking, and a test-and-learn roadmap to continuously improve channel performance
- Collaborate with content and web teams on creative, landing page optimization and CRO initiatives
- Oversee SEO efforts with internal manager and agencies to grow organic high-value traffic
- Explore and test upper-funnel channels and formats including OTT/CTV
- Present performance and strategic recommendations to senior leadership and sales stakeholders
Education
- Bachelor's degree in Marketing, Business, Communications or related field preferred (or equivalent experience)
- Professional certifications (Google Ads, Meta Blueprint) preferred but not required
Benefits
- Health, dental and vision insurance options
- Life insurance (1x base) plus short-term and long-term disability
- 401(k) and Roth IRA options
- Paid time off (vacation, sick) and company holidays
- Bonus potential tied to performance
- Equal employment opportunity and E-Verify participation
Average salary estimate
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