Demand Generation Manager (ABM)

About the role

We’re looking for a high-performing ABM / Demand Generation Manager to design, launch, and scale our account-based growth engine for strategic enterprise accounts. This role owns the end-to-end strategy and execution of personalized, account-centric campaigns that generate new pipeline, accelerate active opportunities, and deepen engagement with high-value prospects.

You’ll work in lockstep with Sales, RevOps, and Product Marketing to translate account insights into highly targeted campaigns—across digital, content, events, and direct outreach. This is a builder role: you will define the playbook, operationalize the tooling, and prove impact with clear revenue outcomes.

Responsibilities

• Own the ABM Strategy for Strategic & Enterprise Accounts

• Define and operationalize our account-based marketing strategy across 1:1, 1:few, and 1:many motions.

• Partner with Sales leadership to align on target account lists, buying groups, and expansion opportunities.

• Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential.

• Create highly tailored, multi-channel campaigns for strategic accounts, including:

  • Personalized content and messaging by account, specialty, and persona

  • Targeted advertising and retargeting

  • Sales-aligned outreach sequences

  • Executive events, field marketing, and bespoke experiences

• Translate Sales insights and account plans into marketing programs that support prospecting, nurture, and deal acceleration.

• Own pipeline contribution from ABM and demand programs, including: New account engagement, MQL → SQL conversion, and opportunity influence and acceleration

• Build and track clear KPIs tied to revenue outcomes, not just activity.

• Serve as the marketing counterpart to Sales for enterprise and strategic accounts.

• Collaborate on account plans, campaign sequencing, and opportunity-specific plays.

• Work with Marketing & RevOps to ensure clean data, accurate attribution, and scalable campaign execution across systems (e.g., Salesforce, HubSpot).

• Define repeatable ABM playbooks, workflows, and best practices.

• Select, implement, and optimize ABM and demand gen tools (e.g., 6sense, Demandbase, RollWorks, Terminus).

• Create templates and processes that allow personalization at scale.

Requirements

• 5-7 years in B2B growth marketing, with deep experience in ABM and demand generation for mid-market or enterprise SaaS.

• Proven track record of generating and influencing pipeline through account-centric campaigns.

• Experience working closely with Sales on named accounts and complex buying groups.

• Hands-on experience with modern ABM and demand gen platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase, RollWorks).

• Strong strategic thinker who can also execute with precision.

• Excellent collaborator with the ability to influence Sales, RevOps, and leadership.

• Data-driven and metrics-oriented; comfortable tying programs to revenue impact.

• Exceptional written and verbal communication skills, with a knack for personalization and storytelling.

• Highly organized, process-oriented, and comfortable operating in ambiguity.

Location

We are looking for employees to join our in-person culture in our New York City, San Francisco, or Denver Offices. Our weekly schedule is 4 days in-office and 1 day working remotely.

Pay Transparency

The estimated starting annual base salary range for this position is $117,000 - $140,000 USD. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.