Demand Generation Lead, Pressable
Skills
- 4+ years leading integrated demand generation in B2B SaaS or similar environment
- Proven experience owning campaign calendars tied to pipeline and revenue outcomes
- Hands-on execution across paid media, email, landing pages, webinars, and content
- Experience designing and running ABM or account-targeted motions
- Comfort with competitive campaigns and sales-aligned activation
- Familiarity with analytics, attribution, and tools like HubSpot and GA4
- Strong project management and agency/vendor management skills
- Practical experience using AI to speed ideation and analysis
Responsibilities
- Own the quarterly campaign calendar and prioritize campaigns tied to ICPs, product priorities, and sales needs.
- Plan and execute segmented and ABM-style campaigns for agencies, developers, and mid-market buyers.
- Lead end-to-end campaign execution across paid media, email, content, landing pages, webinars, events, and sales enablement.
- Design and run competitive, win-back, and conquest campaigns that accelerate late-stage pipeline.
- Partner with Sales to provide campaign context, assets, and follow-up workflows to translate campaign engagement into opportunities.
- Define campaign success metrics and partner with Ops to measure MQL/SQL contribution, pipeline value, conversion rates, and CAC.
- Manage campaign timelines, dependencies, agency partners, and cross-functional stakeholders to ensure launch readiness.
- Use AI tools to accelerate ideation, creative testing, personalization, and performance analysis.
Education
- Bachelor's degree in marketing, business, or related field, or equivalent experience
- Relevant certifications or coursework in digital marketing, analytics, or ABM preferred
Benefits
- US-based health benefits (99% paid medical, dental, and vision)
- Matching 401(k) for US-based staff
- Paid life and disability insurance for US-based staff
- Remote-first work with home office and coworking allowances
- Open vacation policy
- Hardware, software, and learning allowances (books, conferences)
- Opportunities to work within the broader Automattic family
Average salary estimate
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